Create and conceptualize daily content for social media platforms to drive engagement and grow our brand presence. Manage the editorial plan and schedule posts across all social media channels. Oversee the workflow and scheduling of content, ensuring seamless and timely publishing. Conduct photo and video shoots for content creation, capturing high-quality, engaging visuals. Monitor social media performance and compile analytics to inform content strategies. Collaborate with the marketing and design teams to maintain brand consistency and align content with overall campaigns. Stay current on social media trends and bring innovative ideas to the team.