Position Purpose

This role will lead portfolio/brand strategy and implementation for multiple assets in endocrinology are, focusing on growth of Ngenla, which contributes Specialty Care business growth in the next 3-5 years.Growth Hormone Franchise lead manages brand marketing team and GH Health Solution Partner team (“HSP” team) and CST (Customer Service Team with nurse qualification) as one TA commercial team to build portfolio scientific leadership and achieve brand aspirational value creation in Japan.Leads brands marketing team focusing on Ngenla to ensure its brand strategy while managing stable supply of Genotropin with limited resource to meet mid-long term SC scientific leadership in growth hormone market working closely with ICO and Colab.Lead also GH Health solution partner teams to close the gap of area based discrepancies in this therapeutic area, to deliver scientific and tangible value and results solving area specific issues, through providing educational and scientific contents to prescribing HCPs (including potential prescribers, “Customers”) to impact on value cocreation for patients and society, aligning with brand strategy, as well as planning and implementing D2D programs through solid relationship tier 1 and 2 KOLs, nationally and regionally.Lead CST team (nurse qualified education team) to deliver device education to HCPs (co-medicals mainly) for Ngenla as well as other device based SC portfolio, such as Marstacimab, and ensure its impact on patients working closely with sales and CFSP team.This position is expected to play a critical role to lead proactively hybrid new GtMx model including ensuring agile omnichannel marketing and advanced analytics based dynamic targeting and messaging programs.GH franchise lead sits as core LT member of SC Japan, to cultivate innovative mind-set and capability development among SC Marketing and HSP/commercia SMEs overall working closely with other SC commercial leads.

Responsibility

責任範囲

Be the lead person representing GH portfolio - the core revenue and growth contributor in SC Japan;Develop and execute robust commercial strategies to maximize GH portfolio, focusing on Ngenla growth in close alignment with x-functional team, including Brand plan/Operating Plan development and POA.Contribute to business reviews with Regional/Global President as a member of the SC Japan LTBe a champion to lead new marketing modelEnsure all marketing and business programs/practices are compliant to applicable local Proactively recommends Buy-Up opportunities to boost growth and support BD projects and pipeline assessments, if any.Lead and implement Colab marketing model as well as agile omnichannel marketing program, with enhancing colleagues’ marketing capabilities.Ensure to align seamlessly among HRs, HSPs, CSTs, and Medical Affairs Scientists in therapeutic portfolio to ensure a simple and single customer facing as Pfizer from Customers’ perspective, with promoting high level implementation of omnichannel strategies designed by marketing team.Build strong relationships, partnerships, and networks between ICO teams and Colab to maximize portfolio opportunities & synergies to align global and ICO brand priorities and strategies, including best in class Glocal content development model development.Lead talent and capabilities development in Specialty Care teamEnsure capability development of Marketing, HSP, and CST colleagues to be knowledgeable of Customer preferences for content and channels to orchestrate an ideal Customer experience through relevant content selection, as well as high level of product and disease expertise.Ensure to develop talent pipeline and capability development of team members.Conduct rigorous talent review to refresh talent pipeline.Coach and help team members capability development & mind set changes to be innovative, digital first thinking leveraging Pfizer Learning AcademyLead and promote Specialty Care culture as a leadership teamCompliance first culture especially in activities under the MHLW Guidelines for Prescription Drug Sales Information Activities.Continuous Communication that executes key elements of the SC Leadership Playbook, in particular our behaviours, i.e. simplify, prioritize and remove barriersContinuously foster Pfizer Value and Actionable Attitude leadership as a role model, especially to secure safety environment to promote ‘Speak up’.Lead external engagement in pharmaceutical industry, if necessary.Help and support TA lead external engagement.Develop future environment strategy (cross-functional effort) around GH portfolio to adapt to market/commercial and policy changes, if applicable.Engage with opinionleaders, medical community leaders, HCPs or other specialists for consultancies to the extent necessary for performing high quality D2D programs such as speaker programs.Liaise with academic societies for Pfizer external funding (e.g., sponsorships)Desired Skill SetExperience and BackgroundExtensive experience developing and implementing pharmaceutical business strategy, with at least 5+ year brand marketing experience as team lead or above role.Proven track record of leading projects, driving changes, and organizing teams that successfully achieve milestones and deliverablesExperience working in multiple cultures and demonstrated ability to work effectively across cultures, including working in global and cross functional team experience is critical. Strong enthusiastic, leadership and ownership mindset to drive the business.Robust logical thinking capability for analyzing diverse data and information, and for communicating with senior management in well-organized way.Agency management experience; knows how to “get things done”Previous sales experience, or track-record of strong sales collaboration is preferred. Preferable to have experience at minimum of 2+ years leading sales organization and/or commercial teamExperience in developing and implementing omnichannel marketing strategy is plus BS/BA required; Advanced degree preferred, i.e., medical, science, and/or MBA.Competency RequiredStrong problem-solving capability demonstrated in the ability to connect the dots (understand interdependency) and to prioritize data and information.Strong ability to be insightful, innovative, entrepreneurial, and collaborative.Track-record of active contribution to create and operate in an environment that continuously embraces and encourages the implementation of innovative ideasDeep customer insight informs idea creation and innovative marketing strategyDemonstrated ability of working with and influence on multiple internal stakeholders and functions, including global, cross functional and other BU colleagues.Demonstrated ability to develop KOL and external stakeholder relationships and networks Ability to develop future Pfizer leaders by coaching, as well as outstanding human relationship capability for team building is required.Proven collaboration skills to effectively influence, guide, coach peers and other colleagues to achieve meaningful outcomes and create positive business impact Strong marketing competency.Excellent financial acumen in addition IT literacy for forecasting and business case development.Knowledge of pharmaceutical and healthcare industry and external environment.Strong track record of compliance, integrityExcellent presentation skill, communication skill, coaching skill.Strong project and process management skills, along with the ability to work on multiple tasks and to prioritize effectivelyFluency in both spoken and written Japanese & English is a mustOrganizational RelationshipsICO TA team, and/or global brand teamTA Japan medical, field MAS and Speaker SMEsP&HE, ISE, or Pfizer digital if applicableTA Japan sales teams, SSEs, CFSPPMS, regulatoryPGSFinanceChannel strategy & Management 
Work Location Assignment: Hybrid

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