Обязанности: Lead Po1 Activation Calendar creation & management Create Activation platform, based on consumer insights and make it works effectively for both PepsiCo & Customers Develop & Deploy Po1 Cross-Category & cross-channel Activation picture of success Develop & Deploy new activation platforms ( like w Alco , healthy break, Pep +) Требования: Higher education 10+ years of marketing experience with increasing responsibility and a proven track record of success 4+ years of experience leading and managing an internal team and external agencies/vendors Must have both strong strategic capabilities as well as be hands-on and comfortable with tactical execution Exceptional analytical skills with a proven ability to work through data to find opportunities and actionable insights Exceptional leadership abilities with experience in managing cross-functional teams and External Partners Fluent English