プロダクトマーケティングマネージャー/ノンラインマネージャー/肺線維症・呼吸器領域事業本部肺線維症・呼吸器領域マーケティング部マーケティンググループ1
Boehringer Ingelheim
**Basic purpose of the job**
To maximize sales and patients' health of the own products on a short and long term basis by planning and executing marketing strategies successfully
**Accountabilities**
Ensure achievement of target sales, growth and market share in own product
**Related performance indicators**
Provide leadership to the marketing and sales team to ensure that product objectives are clearly developed, communicated, understood and executed in own tasks
External Experts management and engagement
**Related performance indicators**
Effectively engage with External Experts and develop them as strong advocators
Understand customers and patients to identify new ways to provide innovative value to customers
**Related performance indicators**
+ Understand customer and patient needs
+ Development innovative approaches
+ Ensure customer and patient focus
Prepare high-quality Marketing plan and tactics
**Related performance indicators**
+ Discuss integrated Brand plan and Strategy into short/mid/long-term Marketing plans in order to customize them for Japanese market
+ Discuss product strategy and marketing plans with head of Marketing group
Execute the Marketing plan successfully
**Related performance indicators**
+ Ensure appropriate execution of integrated Customer Plan (ICP) at every given point
+ Discuss progress of execution with the head of Marketing group
Stay on top of current and future environmental trends and explore new ways/channels to expand/grow the business
**Related performance indicators**
+ Continuously explore new/innovative promotional approach and evaluate its feasibility
+ Take the initiative to design, execute and evaluate pilot programs, then feed the results and learnings back to TA members
Top line and bottom line focus. Manage cost and understand ROI for key initiatives
**Related performance indicators**
Monitor the product expense budget so that it is exercised in a way which guarantees the optimal utilize of available resources and results in maximal profitability for products without compromising long-term goals and objectives
Support Group Manager in team development
**Related performance indicators**
Provide coaching/teaching to younger members of the team on daily tasks
**Regulatory and / or Organisational Requirements**
Ensures all tasks are carried out in accordance with respective applicable BI Standard Operating Procedures (SOPs), BI processes and regulatory requirements. Ensures that all interactions and engagements are carried out with the highest ethical and professional standards and that all work is accomplished with quality and in accordance with BI values.
**Interfaces**
All PM Functions
**Job Expertise**
Strategic thinking skills
Analytical skills
High communication skills and ability to deliver strong story-telling
Demonstrate strong performance related to Our Behaviors
**Minimum Education/Degree Requirements**
University degree or equivalent
**Required Capabilities (Skills, Experience, Competencies)**
Preferred English speaking CEFR level : B1
(or strong commitment to continue working on English communication)
Below experience is preferred
+ Product management experience
+ Customer facing (ability to effectively engage with HCPs)
+ Project management
+ Solution development through internal or external partnership
Recruiter:K Nagai
All qualified applicants will receive consideration for employment without regard to a person’s actual or perceived race, including natural hairstyles, hair texture and protective hairstyles; color; creed; religion; national origin; age; ancestry; citizenship status, marital status; gender, gender identity or expression; sexual orientation, mental, physical or intellectual disability, veteran status; pregnancy, childbirth or related medical condition; genetic information (including the refusal to submit to genetic testing) or any other class or characteristic protected by applicable law.
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