To maximize sales and patients' health of the own products on a short and long term basis by planning and executing marketing strategies successfully
Ensure achievement of target sales, growth and market share in own product
Related performance indicators
Provide leadership to the marketing and sales team to ensure that product objectives are clearly developed, communicated, understood and executed in own tasks
External Experts management and engagement
Related performance indicators
Effectively engage with External Experts and develop them as strong advocators
Understand customers and patients to identify new ways to provide innovative value to customers
Related performance indicators
Understand customer and patient needsDevelopment innovative approachesEnsure customer and patient focus
Prepare high-quality Marketing plan and tactics
Related performance indicators
Discuss integrated Brand plan and Strategy into short/mid/long-term Marketing plans in order to customize them for Japanese market Discuss product strategy and marketing plans with head of Marketing group
Execute the Marketing plan successfully
Related performance indicators
Ensure appropriate execution of integrated Customer Plan (ICP) at every given pointDiscuss progress of execution with the head of Marketing group
Stay on top of current and future environmental trends and explore new ways/channels to expand/grow the business
Related performance indicators
Continuously explore new/innovative promotional approach and evaluate its feasibilityTake the initiative to design, execute and evaluate pilot programs, then feed the results and learnings back to TA members
Top line and bottom line focus. Manage cost and understand ROI for key initiatives
Related performance indicators
Monitor the product expense budget so that it is exercised in a way which guarantees the optimal utilize of available resources and results in maximal profitability for products without compromising long-term goals and objectives
Support Group Manager in team development
Related performance indicators
Provide coaching/teaching to younger members of the team on daily tasks
Regulatory and / or Organisational Requirements
Ensures all tasks are carried out in accordance with respective applicable BI Standard Operating Procedures (SOPs), BI processes and regulatory requirements. Ensures that all interactions and engagements are carried out with the highest ethical and professional standards and that all work is accomplished with quality and in accordance with BI values.
Interfaces
All PM Functions
Job Expertise
Strategic thinking skills
Analytical skills
High communication skills and ability to deliver strong story-telling
Demonstrate strong performance related to Our Behaviors
Minimum Education/Degree Requirements
University degree or equivalent
Required Capabilities (Skills, Experience, Competencies)
Preferred English speaking CEFR level : B1
(or strong commitment to continue working on English communication)
Below experience is preferred
Product management experienceCustomer facing (ability to effectively engage with HCPs)Project management Solution development through internal or external partnership
Recruiter：K Nagai