At AIA we’ve started an exciting movement to create a healthier, more sustainable future for everyone.
It’s about finding new ways to not only better people's lives, but to better the communities and environments we live in. Encompassing our ambition of helping a billion people live Healthier, Longer, Better Lives by 2030.
And as part of our marketing, distribution & partnership team, you’ll play a vital part in advancing this movement. From inspiring meaningful connections with customers, partners and other stakeholders, to delivering purpose-led brand positioning and messaging, you'll be making a positive, healthy impact across all channels. You will have a unique and important part to play in helping more people live Healthier, Longer, Better Lives.
So if you believe in inspiring a better future, read on.
About the Role
该岗位负责:推广与培训客户平台在分公司的应用,承接总部客户平台规划与资源,结合属地化客户洞察与客群分析,策划并执行客户平台活动;链接总部与分公司资源,推动属地化VIP权益在当地的策划和实施,结合线上线下客户经营策略,充分发挥获客-活客-暖客-转化的作用,促进业务发展。收集市场情报,包括但不限于行业趋势与当地市场洞见、竞品分析比较,属地化客户分层与研究洞察,挖掘客户价值,识别创新业务机会,助力关键业务决策,促进业务发展与扩张。职务描述:客户平台策划与推动根据总部的整体规划,制定分公司年度线上线下客户平台活动规划,有序推进与执行活动的落地实施推广客户平台功能与资源在分公司的应用,根据总部客户平台的规划与制度,协助客户市场部负责人搭建并管理分公司平台推广大使团队,落实推广大使的招聘、培训、考核和奖惩机制,有效运用客户平台与资源,与渠道紧密合作助力线上线下客户经营,驱动业务发展根据总部VIP权益框架,丰富属地VIP权益内容,并协调相关部门落实权益采购、权益管理与上架,协调渠道在前线推动VIP权益,追踪与反馈VIP权益使用情况,持续迭代与优化VIP权益管理策划并执行VIP权益相关活动,协调渠道及各部门,实现活动的有效落地协调处理客户平台与活动咨询、化解纠纷,如遇复杂案件,及时上报定期收集客户平台与活动反馈,形成相关报告,为持续优化平台客户体验提供建设性的意见客户洞察与客户体验承接总部客户管理战略,开展当地市场情况调研工作,收集市场情报行业信息,监测当地市场变化,及时掌握市场趋势,对竞品进行分析与比较,并形成行业洞察相关报告,为业务决策提供支持开展当地客户分层洞察与研究,协调各部门及渠道,执行客户调研和客户数据分析等相关项目,形成系统化的客户洞见分析,从各类数据中挖掘、识别业务发展机会,为业务决策提供支持基于市场和业务需求,开展特定主题的客户调研活动和当地市场洞察,并形成报告,支持业务决策牵头链接分公司各部门客户体验对接人,协同各部门对接人对接客户体验问题,制定客户体验改进计划,追踪并推动客户体验优化工作的开展和结果协调处理客户咨询、化解任职要求:大学本科学历或以上5年以上客户或市场研究相关工作经验,具有寿险从业经验者优先抗压力强,能自我驱动,积极主动地推动工作开展具备业务敏锐度或市场洞察力,对当地市场保险业客户情况有一定了解尤佳出色的规划、沟通、协调和报告能力,具有团队协作精神,执行力强乐于接受新兴事物,并具备很强的学习能力深厚的中英文表达能力和文字能力,熟悉办公应用软件,能熟练运用PowerPoint, Excel以及Word纠纷,如遇复杂案件,及时上报定期收集客户反馈,形成相关报告,为持续优化客户体验提供建设性的意见
Build a career with us as we help our customers and the community live Healthier, Longer, Better Lives.
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