Roche fosters diversity, equity and inclusion, representing the communities we serve. When dealing with healthcare on a global scale, diversity is an essential ingredient to success. We believe that inclusion is key to understanding people’s varied healthcare needs. Together, we embrace individuality and share a passion for exceptional care. Join Roche, where every voice matters.

Main Resoponsibilities:

Customer Insights & Marketing analytics
Integrate market, customer and competitive insight to quickly respond to market dynamics via innovative marketing campaign
Brand & Therapeutically area knowledge: apply the new insight to current marketing strategy and marketing activities with adaption
Strategic Planning
Guide the team to develop and execute compelling branding strategies and drive consistency across customer segments with franchise and organizational goals
Diagnose root causes of brand performance and provide corresponding solutions
Convey brand positioning and promotional messages to associate targeted audiences through comprehensive marketing mix.
Leverage internal & external resources to implement optimal pricing and access strategies
Resource Management
Apply standard financial analysis tools to evaluate effectiveness and outcome of promotional programs
Develop robust forecast projections by applying appropriate forecasting methodologies and models
Marketing Execution
Build up relationship with National & regional KOLs, collect customer insights for disease area and product
Lead the specialists to conduct promotional activities and drive the sales results

Job Required Competencies/Mindset 
Leadership, coaching and developing
Market, Customer & Competitive Insight
Branding & Positioning Management
Marketing Analytics
Brand &Therapeutic area knowledge
Strategic Business Planning
Marketing Innovation
Financial Management
Pricing, Reimbursement & Govt. affairs
Marketing experience in China
Language: English and Mandarin

Leadership Competencies
A VACC (visionary, architect, coach, catalyst) leader
System thinker - think and act from a whole system perspective. Lead with the big picture in view. Be an architect of systems that naturally manifest both near and long-term results.
Growth Mindset - Be curious and seek opportunities to learn and grow. Never done learning and always seek self-development. Be resilient and curious about new possibilities and act to explore them.
Courageous Authenticity - Relate to others in an authentic, courageous, and high integrity manner. Take tough stands. Bring up the “un-discussible” topics. Provide positive and corrective feedback to others.
Collaborator - Engage others in a manner that allows the parties involved to discover common ground. Quickly find common ground and solve problems for the good of all. Develop synergy, and create win-win solutions; be a cooperative team player.
Coaching and Developing - Develop others through coaching and maintaining growth-enhancing relationships. Help people grow and develop personally and professionally. Has a genuine interest in seeing another develop and improve with strong interpersonal skills.
Purpose-led - think and act as if the patient is in the room; understand how what we’re doing benefits the patients, if not, stop doing it.

Years of Working Experience 
6+ years’ experience in marketing, medical or access
Cross-regional/functional/multi product management working experience is preferred

Education/Qualifications 
Bachelor degree or above (Master degree is preferred)
Solid marketing experience in Oncology area

At Roche, more than 100,000 people across 100 countries are pushing back the frontiers of healthcare. Working together, we’ve become one of the world’s leading research-focused healthcare groups. Our success is built on innovation, curiosity and diversity.

Roche is an Equal Opportunity Employer.