Beijing, Beijing, China
18 hours ago
市场及创新总监

 

Work Your Magic with us!  

 

Ready to explore, break barriers, and discover more? We know you’ve got big plans – so do we! Our colleagues across the globe love innovating with science and technology to enrich people’s lives with our solutions in Healthcare, Life Science, and Electronics. Together, we dream big and are passionate about caring for our rich mix of people, customers, patients, and planet. That's why we are always looking for curious minds that see themselves imagining the unimaginable with us.  

 

United As One for Patients, our purpose in Healthcare is to help create, improve and prolong lives. We develop medicines, intelligent devices and innovative technologies in therapeutic areas such as Oncology, Neurology and Fertility. Our teams work together across 6 continents with passion and relentless curiosity in order to help patients at every stage of life. Joining our Healthcare team is becoming part of a diverse, inclusive and flexible working culture, presenting great opportunities for personal development and career advancement across the globe.

 


Location: Beijing/Shanghai, China

Position Overview:
The Head of Marketing and Innovation for Oncology will lead the team and work closely with headquarters and cross-functional teams to develop and implement brand strategies and plans based on market and customer insights. This role is crucial for driving the successful launch of new products and building innovative marketing platforms and projects that enhance the accessibility of company’s products and services.

 

Your role:

Brand Strategy Development:

Collaborate with headquarters and cross-departmental teams to create brand strategies and plans based on market insights.Lead the brand team to maximize value and potential for designated brands through effective marketing strategies and promotional tactics aligned with overall portfolio brand strategy.


Marketing Strategy Implementation:

Lead the team to develop and formulate innovative, customer-centered comprehensive solutions and projects to promote and enhance the accessibility of company’s products and services.Design and execute product marketing tactical plans and promotional mixes, ensuring thorough implementation to meet objectives.Establish partnerships with Key Opinion Leaders (KOLs) to strengthen brand endorsement and support.


Innovation in Marketing Platforms and Projects:

Build and innovate marketing platforms and projects, ensuring effective implementation and execution to enhance market competitiveness.


Product Launch and Life Cycle Management:

Establish and execute successful pre-launch plans for new products in collaboration with cross-functional teams.Drive the launch of new products, working with cross-departmental teams to ensure successful rollout.Develop life cycle management strategies for existing products.


Team Development:

Lead and develop team members to build a sustainable organization, fostering a culture of collaboration and innovation.


Cross-Functional Collaboration:

Coordinate with sales and cross-functional teams to ensure high-quality execution of promotional programs.Provide input for monthly rolling demand forecasts and commercial value appraisals for new products or business opportunities.


Who you are:

University degree or above; Medical Science, Pharmacy, or related major preferred.Minimum 10 years of experience in the pharmaceutical or healthcare industry with demonstrated brand marketing experience.Proven leadership skills with strong stakeholder management and collaboration abilities.Excellent communication and influencing skills, with fluency in both English and Chinese.Proactive problem solver with strong analytical and strategic thinking capabilities.Proficiency in standard software applications, particularly PowerPoint and Excel.


 



What we offer: We are curious minds that come from a broad range of backgrounds, perspectives, and life experiences. We celebrate all dimensions of diversity and believe that it drives excellence and innovation, strengthening our ability to lead in science and technology. We are committed to creating access and opportunities for all to develop and grow at your own pace. Join us in building a culture of inclusion and belonging that impacts millions and empowers everyone to work their magic and champion human progress!
 
Apply now and become a part of our diverse team!

 

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