POSITION SUMMARY
Own portfolio or big strategic brand strategy to maximize the franchises business to achieve earnings and revenues objectives; Define and Drive the portfolio or big strategic Brand Strategy, drive the growth and lifecycle management, forecast revenue and Opex, ensuring the realization of revenue and profitability targets in China; Interface with WWT and  global/local functional team as TA portfolio (or big strategic brand) lead.

Assist the Senior Marketing Manager or RTAL to build marketing capabilities of the product management team to achieve effectiveness and efficiency of the business.

Responsibilities
1.    Portfolio Management
-    Develop the big strategic brand or portfolio strategies to optimize the business, including big strategic brand plan or portfolio plan and its LRF, and lifecycle management.
-    Lead portfolio or big strategic brand  growth initiatives, including executing portfolio or brand strategies, managing compliance review, leading development of  the campaign and selecting best fitting moduels for the market , leading and developing POA and execution and supporting to train field force on product positionin and prioritization, supporting on tracking progress towards target
-    Cross-functional TA leadership – across Field Force, medical, legal, regulatory, etc  to get alignment 
-    Input to the country OP plan
-    Interface with WWT to gain support 
-    Prepare report for global & country level internal communication 

2.    Organization Effectiveness and People Development
-    Assist the senior Marketing Manager or RTAL to develop effective team structure to support the growth of business
-    Assist the senior Marketing Manager or RTAL to establish competency requirement for every marketing position and performance standard for the major market programs
-    For the portfolio lead, develop subordinates through coaching and training programs

3.    Resource Management
-    Lead team in the portfolio (or big strategic brand)  budget planning and control
-    Input to allocate and manage in the portfolio budget(or big strategic brand) , sales target and  P&L

POSITION RESPONSIBILITIES 
Accountable

Lead portfolio or big strategic brand strategies and planReview and actively contribute to brands  plan and A&P allocationLead the review of  product life cycle management strategy with cross function team.Review the key Campaigns Development and execution, select best fitting modules for the portfolio and brand needsInterface with WWT to gain support on relevant TA or brandFor the big strategic brand marketing managerPromo Meetings: Manage compliance review of materialsDevelop promotional meetings strategy (with senior marketing manager or RTAL)Validate brand-specific messages, design training (w/medical, regulatory)Develop awareness campaigns, congress content (w/ KOLs) in partnership with Medical

Shared Accountability

Develop the OP plan and influence sales targets and brand A&P allocations (with BU Lead, GCO , senior marketing manager or RTAL)Long-range forecasting (with BU Lead, senior marketing manager or RTAL)Revenue adjustments, as needed (with BU Lead, senior marketing manager or RTAL)Develop TA life cycle management strategy with senior marketing manager or RTAL and WWTDevelop effective structure with senior marketing manager or RTAL and BU Head.Develop MKT team competency with senior marketing manager or RTAL

ORGANIZATIONAL RELATIONSHIPS

RTAL /Sales lead/Business Unit Leads  (For big strategic brand, need to all sales team)Global Cross FunctionLegal LeadMarket Access LeadMedical Affairs LeadRegulatory  LeadGCO Marketing services, Business Analytics & Insights (BAI)

EDUCATION AND EXPERIENCE 
Qualifications: 

Bachelor degree in Medical or Medicine, Master degree and MBA preferred Proficient oral and written English5-8 years marketing experience with above18 months SBM experience 

TECHNICAL SKILLS REQUIREMENTS
Indicate the technical skills required and/or preferred, as applicable.
Expect candidates to demonstrate these competencies (for portfolio marketing manager, more requirement need on people manager roles):

Demonstrates business acumenActs decisivelySeizes accountabilityHolds people accountableGrows-othersLeads changeSelf-awarenessCommits to “One Pfizer”Builds effective teams

Expect candidates to demonstrate these commercial /management competencies

Marketing , Customer and Competitor InsightMarketing ExecutionStrategic and Operational Business/Marketing PlanningData analysis, interpretation and communicationsPerformance and Program MetricsExceptional interpersonal skillsExceptional collaboration/negotiation (w/Customer Marketing roles in country, FF, RTALs, BU Leads/CM)Exceptional prioritization –among/across brands, resource-constrained context;Vendor managementProficiency in the local language as well as English proficiency

    

Vaccine additional duties:

Optimize the academic promotion in POV, increase coverage by taking advantage of innovative methods;Build up complete KOL system, enhance the professional skills of POV HCP.Explore more possibilities to increase channels to increase the vacacination of children Lead digital innocation to support the increase of vacacination of children
 

Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.

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