1、负责Lazada平台的用户增长策略，制定并实施基于用户分层的激活和购买促进策略。
2、整体规划用户路径、场景承接机制、商品推荐策略和预算分配，提升平台整体运营效率。
3、根据运营策略，协调内部各产品线和部门，与各国本地团队合作，推动策略执行并持续优化运营效果。
4、深入分析用户行为数据，跟踪竞品动态，不断优化运营策略，以保持公司在市场中的竞争优势。

1、Responsible for user growth strategies on the Lazada platform, devising and implementing user segmentation-based activation and purchase promotion strategies.
2、Plan the overall user journey, scenario transition mechanisms, product recommendation strategies, and budget allocation to enhance platform operational efficiency.
3、Coordinate with internal product lines and departments, and collaborate with local teams in various countries to enforce strategy execution and continuously optimize operational performance.
4、Deeply analyze user behavior data, monitor competitor dynamics, and continually refine operational strategies to maintain the company's competitive edge in the market.