【职位名称】：大促营销活动产品经理 (P51)

【职位描述】：
1、负责策划和执行大型促销活动，优化大促活动页面，联动电商平台其他流量场域，提升阿里巴巴国际平台的用户参与度和交易额。
2、设计创新的营销策略，结合数据分析，优化活动效果，实现业务增长目标。
3、协调跨部门资源，与技术、运营、市场等部门紧密合作，确保活动的顺利进行。
4、监控活动数据，进行效果评估，及时调整策略，以提高ROI和客户满意度。
5、跟踪行业动态，研究竞争对手，不断优化活动方案，保持市场领先地位。

1、Responsible for planning and executing large-scale promotional events to increase user engagement and transaction volume on the Alibaba International platform.
2、Design innovative marketing strategies, leveraging data analysis to optimize event performance and achieve business growth targets.
3、Coordinate cross-functional resources, collaborating closely with tech, operations, and marketing departments to ensure smooth event execution.
4、Monitor event data, evaluate performance, and promptly adjust strategies to enhance ROI and customer satisfaction.
5、Stay abreast of industry trends, analyze competitors, and continually refine event proposals to maintain a market-leading position.