Work Schedule

Standard (Mon-Fri)

Environmental Conditions

Office

Job Description

Key Areas of Responsibility

Harness MI to improve the landscape of vertical markets, including funding/investment trends, customer dynamics, projects, and policies.Design and roll out vertical GTM plans with insightful customer observations and business chance analysis, reinforcing our strong leading image in target groups.Develop coordinated bioscience workflows or applications to build valued solution-selling models across BUs.Apply internal/external resources to reach segmented targets through creative vertical campaigns or events.Optimize customer engagement programs (online/offline) to attract warm audiences and foster new sales opportunities.Build and develop related KOLs (institutions/associations/biotech/biopharma) to enhance integrated-workflow solution endorsement among researchers or relevant industry audiences.Apply internal resources effectively, particularly in vertical marketing promotion or global campaigns, to enhance the impact of bioscience solutions or product groups.

Qualifications

Life science education background (preferred)＞8 years of proven experience in life science product management or marketing (Experience in Coordinated marketing is preferred)Effective communication skills and critical thinking (project experience or strong in cross-functional communication)Understand academia and industry market and customer insightsGreat teammate with a strong enthusiasm for marketing work, willing to challenge and build.Responsible for brand building and communication/marketing strategy development aligned with short-term and long-term digital marketing targets.Develop coordinated campaigns to address BID vertical marketing (cross BUs), develop new fast-selling products, and drive business growth.Content marketing to develop high-growth segmentsInternal and external PR, including KOL management programsOptimize communication tools to address vertical marketing (cross BUs).Support go-to-market models for channels.Establish and strengthen processes and cooperation with market places.Work closely with global/local teams in response to competitive data.