At Lilly, we unite caring with discovery to make life better for people around the world. We are a global healthcare leader headquartered in Indianapolis, Indiana. Our employees around the world work to discover and bring life-changing medicines to those who need them, improve the understanding and management of disease, and give back to our communities through philanthropy and volunteerism. We give our best effort to our work, and we put people first. We’re looking for people who are determined to make life better for people around the world.
Organization Overview:
[Reporting to Director of Market research]
The Market Research team belongs to Customer Insights-Experience and Strategy, in the Marketing department, and is one of the core functions with Commercial analytics, Forecasting, and New Product Planning. This role is to provide an understanding of customer insights and market information based on the primary/secondary market research among customers (HCP, Patient, Payer, Co-medical, Caregiver).
Market research team usually partners with various cross functional teams depending on the project scope and objectives, such as Brand team, CEIT/MCE, Medical, CA, and also global/IBU to address to each of their business needs.
Overall Job purpose
Market researcher is expected to be a strategic partner as an “insight expert” who works with brand team and other subject matter experts to uncover customers’ unmet needs and define marketing opportunities by the clear logic and prioritization.
The market researcher demonstrates a deep understanding of the needs of the customer and how the customer’s insights can be incorporated into the brand strategy to better select solutions that would boost the brand to thrive.
Responsibilities:
Lead and manage the market research projects to achieve objectives independently, with managing the timeline, resource/financial requirement of business partners in the most efficient way.Serve as a key resource within an assigned therapeutic area business and provide recommendations to influence on critical decision-making points (listed below as examples), by leveraging primary/secondary market research results.Localization of global brand strategy (MOT, Patient journey, Message development etc.)Design the local executional plan (Segmentation, White card creation, DAC campaign etc.)Brand health assessment (basically, belief perspective)Business case assessment (input to forecast, analysis done by commercial analytics etc.)Launch readiness / Customer planning processDevelop holistic approach in measurement/learning plans of annual market research projects liaising and making alignments with the assigned therapeutic area brand team, and relative subject matter experts.Share learnings within the market research team, and beyond functions to synergize and enhance the capability of marketing approach to explore customer insights and link them to the brand strategy/execution improvement.Explore the innovative approach of understanding customers insights to boost productivityExchange information with IBU LMR(Lilly market research) organizations as a IBU family in a timely/frequent manner in order to develop the best practices of market research approaches.Closely communicate with the global LMR especially during the series of brand plan development research projects for the pre-launch, and early stages of post launch brands.【就業場所】神戸本社
従事すべき業務の変更の範囲 :当社業務全般
就業場所の変更の範囲 :将来のキャリアの一環として、神戸本社・東京支社・西神工場・ 海外オフィスでの勤務をする場合もありうる
■ 弊社では社員のウェルビーイングと生産性の観点から、自宅最寄り駅から勤務地までの通勤距離が90㎞以内かつ公共交通機関の所要時間*が90分以内の範囲を、通勤可能上限としています。
それよりも遠方にお住まいの場合は、通勤可能な範囲にご転居いただくことを原則としております(借上社宅の貸与あり)。車両通勤を認める場合においても、上記を適用します。
Business title: Manager/Sr.Manager-MKTG-Market Research
Basic Requirements/必須経験やスキル:
1) Bachelor’s degree
2) Knowledge and experiences with marketing fundamentals (4Ps) and Lilly Marketing Framework
3) Minimum 3 years of experiences in Market research or either Marketing with demonstrate fundamental knowledge of the role of primary/secondary data
4) Experience in either healthcare industry or market research vender/professional firm
5) Basic skills of Microsoft excel to use/read the cross tabulation
6) Effective project management and execution skill
7) Strong communication, presentation skills in the cross functional teams, and with Sr. leaderships
8) Critical thinking, logical thinking, analytical ability, strategic thinking ability
9) Problem solving skills (anticipate and resolve complex business problems, independently)
10) Positive attitude, flexible for changes, aptitude to analyse from complex information to answer to ‘why’
11) Written and oral Japanese and English skills, both at business level and above.
Additional Skills/Preferences/望ましい経験やスキル:
Effective communicationPeer coach other members, and leadership mindset to drive forwardKnowledge and experience of statistical approach of quantitative data analysisAdditional Information:
Travel 10% (for the fieldwork observation in case of in-facility interviews)Shift information: n/aPosition location: Kobe<処遇>
【給与】当社規定により優遇します
【諸手当】住宅手当、通勤交通費など
【昇給】有り
【賞与】年一回 個人業績結果及び会社業績結果に基づく業績変動賞与を翌年3月に支給する。
【勤務時間】8:45~17:30
【時間外手当】 支給なし
【清算制フレックス勤務】適応あり。フレキシブルタイム:5時~22時内で勤務。(ただし、一斉休憩を除く)1日の必要最低労働時間:4時間(半日休暇時は2時間)一斉休憩:12時~13時
【在宅勤務制度】有
【受動喫煙対策】あり 全面禁煙
【休日休暇】完全週休2日制(土・日曜日)、祝日、クリスマス、年末年始・夏季 *年間休日125日、年次有給休暇、慶弔等
【保険】雇用・労災・健康・厚生年金保険
【定年制】有(60歳)
【継続雇用制度】:有(65歳まで)
【有給休暇】
年途中で入社した社員に対する年次有給休暇は、次の入社月の区分に従い入社の翌月1日に付与さる。入社日にかかわらず、その年の12月31日をもって、勤続年数が1年経過したものとみなし、翌年1月1日に翌年度の年次有給休暇が付与される。
入社月 1-6月 7月 8月 9月 10月 11月 12月
付与日数 10 5 4 3 2 1 0
【試用期間】 6か月間 試用期間中での賃金の違いはございません
Eli Lilly Japan社員の方へ、
社内公募へ自ら応募して異動/転勤する場合のサポート内容はビジネスニーズに基づき異動/転勤する場合と異なりますので、あらかじめ応募にあたっては、詳細は以下リンク先にある情報をご確認とご理解を頂くようお願いいたします。
https://now.lilly.com/landingoverview/JP-change-in-career-system/JP-changes-in-my-career-faqs
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