JOB SUMMARY
The Area Sales Manager is responsible for maximizing sales in their designated region through promoting and selling products and services for the defined territory and/or product lines.

As the primary interface between the organization and its direct customer base, the Area Sales Manager is responsible for working with new and existing customers to plan annual activities and develop action plans and metrics for ensuring achievement of all performance targets.  The Area Sales Manager is responsible for constantly assessing and communicating market conditions and competitive activity to the wider sales and product management organization.  Such intelligence is the foundation of effective forecasting and requires sustained effort and attention to detail.

PRINCIPAL DUTIES AND RESPONSIBILITIES
•    The Area Sales Manager has accountability to achieve growth targets with regards to revenue; market share; unit sales goals; net revenue; and profitability in their territory.
•    The Area Sales Manager is responsible for:
•    Creating and developing new business relationships and opportunities with existing and potential customers in order to maximize the sale of Radiodetection products and services.
•    Maximizing the level of enquiries from within the defined territory.
•    Account planning to maximize sales to key customers.
•    Liaising between Customer and Technical resources for clarification on product specifications, application and performance.
•    Providing regular and accurate forecasts of projected sales and margins based on current order and quotation activity.
•    Preparing detailed reports of weekly activity including call reports and expense reports.
•    Monitoring market trends and competitor activity in assigned territory and take appropriate action in determining priorities and strategies.
•    Undertaking territory customer planning to maximize customer base and unproductive sales effort is kept to a minimum.
•    Interfacing with internal sales staff to support customer technical solutions and qualification of proposals.
•    Regular reporting and forward planning together with input into the customer database.

•    METRICS
•    Order Intake by Territory, Product Line or Growth Initiative
•    Profitability by Territory or Product Line
•    Order Hit Rates

KNOWLEDGE, SKILLS & ABILITIES
•    The ability to demonstrate ‘value add’ to customers through the Radiodetection range of products, technologies and services.
•    Understands product features, functions and benefits delivery.
•    Demonstrates knowledge of technical aspects of product application and operation.
•    Excellent customer management skills and strong sales ability.
•    A strong commercial focus with experience in a relevant industry sector.
•    Prepared to challenge performance, and critically assess.
•    Effective negotiation skills. 
•    Proven track record of sales development. 
•    Computer literate with experience of Microsoft packages.

EDUCATION AND EXPERIENCE
•    Business or technical degree (or equivalent based on experience)
•    Extensive relevant experience in an external sales environment.

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