Seattle, WA, 98194, USA
1 day ago
1428157 - Director, Marketing Analytics & Business Intelligence
Cisco is the largest enterprise security vendor in the world! Security Marketing drives product marketing, demand generation, and field marketing for this multi-billion dollar business. Analytics and insights are essential for the planning and accountability of our team and go-to-market activities. Cisco is hiring a Sr Manager / Director, Marketing Intelligence. * Seattle, WA or US Remote * Job will remain open and posted until 9/15/2024 Who You Are You are a dynamic marketing professional and a data-driven powerhouse with deep expertise in customer and marketing analytics, B2B SaaS marketing, and demand generation. You excel in harnessing the power of Salesforce.com, Tableau, Excel, and other powerful analytical tools to transform sophisticated data into compelling, actionable insights. With a knack for simplifying the intricate and a passion for making a measurable impact on revenue, you thrive in fast-paced, distributed team environments. Your strong project management skills and experience in annual planning for marketing and sales functions ensure flawless alignment among key collaborators. Plus, your exposure to programming languages like SQL, R, Python, SPSS, or SAS adds an extra edge to your impressive skills. What You'll Do * Drive measurement, reporting, and return on investment analysis for marketing efforts. * Build and maintain reporting dashboards using data from various sources. * Work with cross functional leadership through the planning process to build sales/marketing models to support financial targets and accurately predict pipeline growth and bookings impact. * Lead and drive the standardization of critical metrics, develop methods for streamlining the gathering of measurements, engage with multi-functional infrastructure collaborators, and analyze sophisticated data sets to communicate key insights. * Present and communicate insights and strategies derived from data analysis to decision-makers across the organization. * Use Salesforce.com data to analyze marketing performance and find opportunities for growth, testing, and optimization. * Analyze marketing campaign performance across many different channels, including trade shows, email, advertising, webinars, etc. * Use various analytic tools to monitor site traffic, content efficiency, and performance against various conversion metrics. Basic Qualifications: * Bachelor's degree or equivalent experience in Marketing, International Business or Information Technology * Minimum of 6 years of business intelligence, data analytics, operations or consulting-related experience, preferably in the B2B area * Tableau * Salesforce Preferred Qualifications: * MBA in Marketing, Operations, International Business or Information Technology. Why Cisco? #WeAreCisco. We are all unique, but collectively we bring our talents to work as a team, to develop innovative technology and power a more inclusive, digital future for everyone. How do we do it? Well, for starters - with people like you! Nearly every internet connection around the world touches Cisco. We’re the Internet’s optimists. Our technology makes sure the data traveling at light speed across connections does so securely, yet it’s not what we make but what we make happen which marks us out. We’re helping those who work in the health service to connect with patients and each other; schools, colleges, and universities to teach in even the most challenging of times. We’re helping businesses of all shapes and sizes to connect with their employees and customers in new ways, providing people with access to the digital skills they need and connecting the most remote parts of the world - whether through 5G, or otherwise. We tackle whatever challenges come our way. We have each other’s backs, we recognize our accomplishments, and we grow together. We celebrate and support one another - from big and small things in life to big career moments. And giving back is in our DNA (we get 10 days off each year to do just that). We know that powering an inclusive future starts with us. Because without diversity and a dedication to equality, there is no moving forward. Our 30 Inclusive Communities, that bring people together around commonalities or passions, are leading the way. Together we’re committed to learning, listening, caring for our communities, whilst supporting the most vulnerable with a collective effort to make this world a better place either with technology, or through our actions. So, you have colorful hair? Don’t care. Tattoos? Show off your ink. Like polka dots? That’s cool. Pop culture geek? Many of us are. Passion for technology and world changing? Be you, with us! #WeAreCisco Cisco is an Affirmative Action and Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, national origin, genetic information, age, disability, veteran status, or any other legally protected basis. Cisco will consider for employment, on a case by case basis, qualified applicants with arrest and conviction records.
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