WLWT TV, the Hearst Television owned NBC affiliate in Cincinnati is recruiting college students for a 10 to 12 week paid summer internship program, which provides a hands-on professional learning experience, with an emphasis on the basics of marketing, branding and promotion for broadcast TV and the WLWT Brand. The WLWT Creative Services Internship Program is administered through in-person training and shadowing of the marketing team. This role report to the Creative Services Director.

Interns are introduced to every aspect of the marketing and branding operation, including but not limited to:

MARKETING BASICS: 

Station Key Objectives and On-Air Marketing Station tone / style / graphics / announcer Overview of Station-Owned Platforms Overview and Relevance of Social Platforms Topical News Training  Topical Weather Training  Creating a Relationship with Viewers: New Marketing Pyramid Important Station Programming Local vs. Network vs. Syndicated  Importance of Community Events Working with Other Departments: Their Roles and Responsibilities 

SYSTEMS AND TOOLS OF THE TRADE: 

Social Marketing Wide Orbit  Mixpo / Netsertive  Premiere / After Effects  Canon C-300 

SKILLS AND RESPONSIBILITIES:

Logs and Inventory Management  Writing: News Image vs. Topical vs. POP vs. Entertainment  News Topical Bootcamp Shooting / Lighting  Editing  In-person attendance

Successful Completion of Internship: 

Write, shoot, and edit an image promo as the final project. After completing the 10-week internship, the intern should understand the role of the creative services department in broadcast television and have an understanding of the marketing options for branding and promoting a broadcast station.

Diversity Statement

At Hearst Television we tell stories every day. Stories about people of all cultures, backgrounds, perspectives, and identities. That's why, behind the scenes, we believe in being an organization as diverse and varied as the audience we reach, ensuring that the content we create is more compassionate, and more representative of the communities we serve.