Company Description

About AbbVie
AbbVie’s mission is to discover and deliver innovative medicines that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people’s lives across several key therapeutic areas: immunology, oncology, neuroscience, eye care, virology, women’s health and gastroenterology, in addition to products and services across its Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on Twitter, Facebook, Instagram, YouTube and LinkedIn

At Allergan Aesthetics, an AbbVie company, we develop, manufacture, and market a portfolio of leading aesthetics brands and products. Our aesthetics portfolio includes facial injectables, body contouring, plastics, skin care, and more. Our goal is to consistently provide our customers with innovation, education, exceptional service, and a commitment to excellence, all with a personal touch. For more information, visit https://global.allerganaesthetics.com/. Follow Allergan Aesthetics on LinkedIn.

Job Description

Reporting to the Country Manager, AA – KSA, role will be responsible for:

Strategically plan, organize, and lead the Allergan Aesthetic marketing team across KSA to meet or exceed the defined sales, profit, and market share goals and growth objectives through effective, high-quality marketing and promotional plan execution. Enable the organization to make effective decisions based on insights gathered from data, market research, and market intelligence to capitalize on the most sizeable opportunities.

Responsible for leading, managing, coaching, and developing a competent and committed Aesthetic marketing team. Actively pursues the development and growth of the marketing team.

Leading the Marketing and consumer strategy across KSA including building tactics for Toxins (Botox) and direct-to-consumer initiatives not limited to social media initiatives and reach.

Monitor and evaluate the ROI of marketing initiatives to ensure optimal allocation of investments.

Owns & manages the marketing team budgets and expense targets.

As a key member of the AA KSA leadership team the marketing lead plays a critical role in strategizing regarding the direction of the AA business operation, bring innovation, engaging employees, achieving financial goals and maintaining the highest standard of compliance.

The Team That Makes it Happen:

3 direct reports

KEY DUTIES AND RESPONSIBILITIES:

Marketing Strategy:                                                                                                

Gather deep market, customer, consumer & competitor insights to inform strategic and tactical plan development and maintain Allergan’s leadership position.Drive the development of long and short-term marketing strategies and tactics to ensure that all product opportunities are optimized for the Allergan Aesthetics portfolio.Ensure these strategies and tactics are embodied in strategic and marketing plans as appropriate.Ensure the consumer strategy is included in all brands and countries where DTC is permissible as per the local regulations.Ensure strategies and tactics are implemented in a manner so as to maximize the return to Allergan Aesthetics and maximize market share objectives.Engage cross-functional stakeholders in the development, ownership, and delivery of the agreed marketing priorities.Support the AMI lead in the development of KOL advocacy for Allergan Aesthetics brands

Planning and Performance Tracking

Prepare the annual strategic plan for all the Allergan Aesthetics brandsPrepare and manage the annual financial budget (promo expenses) for Allergan’s Allergan Aesthetics portfolioPrepare the annual marketing plan and strategy in collaboration with key internal and external stakeholders such as KSA cross-functional team, Regional MEA, Area, and International teamEstablish & embed brand performance KPIs to ensure brand performance is tracked regularly. Provide updated forecasts in line with Allergan Aesthetics financial planning processUtilize data & insights to inform ongoing, high-level, decision makingWork on improving data and insights for market share, patient share, customer and consumer perception, and consumer insightsWork closely with Demand Planning for forecasting to ensure ongoing continuity of supplyEnsure brand budgets, forecasts, and expenses are evaluated for cost-effectiveness and resultsMonitor and evaluate the ROI of marketing initiatives to ensure optimal allocation of investmentsOwnership of the Marketing expense budgets including managing the teams’ expenses within the agreed budget and contribute toward the setting of future budgets.

Team Leadership & Coaching

Provide effective leadership & direction to a team of marketers to unite, develop and motivate team members to become high-performing and help each team member realize their full potential.Create a positive team environment through the demonstration of strong leadership behaviors, including communicating expectations clearly, instilling an atmosphere of trust and respect, and leading by example.Use a mix of coaching and development tools to help each team member realize their full potential. Performing all related people management activities, including recruiting new team members, conducting performance reviews, coaching for improved performance, reward and recognition, etc.Ensure all activities comply with legal and ethical standards.

Maintain and develop KOLs

Identify and develop key national leaders to ensure they fully support Allergan Aesthetics products and company image.Establish and organize advisory boards to ensure input to local promotional strategies and programs.

MAIN CONTACTS key/most frequent internal & external contacts for the position

Commercial KSAKSA Leadership teamArea leadership teamDistributorsCustomersLocal Key Opinion LeadersConsumers and opinion leadersScientific Bodies & Scientific associationsMEA, Area and International functions team
Qualifications

Education & Experience

Bachelor’s degree in medical or pharmaceutical Sciences and/or Business StudiesPostgraduate qualification in Business Studies would be an advantageMinimum 10 - 15 years of proven experience on Healthcare industry preferably in multinational Pharma companies FMCG and/or Aesthetics fieldMinimum 5 years of experience in marketing in KSA and/or middle East countriesMinimum 3 years of experience managing Marketing DepartmentConsumer marketing experience is a plusCommercial background with successful track record of commercial roles is a mustExperience in people management and Proven managerial skills including a proven record of Talent management and people managementExperience in managing budgets and sales forecasting

Essential Skills, Experience, and Competencies (includes Licenses, Credentials)

Committed, credible and enthusiastic with an action-oriented approach and sound current knowledge of the local country healthcare marketplaceAn excellent track record with demonstrable career progressionAppropriate gravitas for the seniority of the role but also hands-onExcellent understanding of ethical sales & marketingStrategic planning and budgeting skillsGood financial and business acumenKnowledge of distribution channels and systemsKnowledge of forecasting and production related issuesStrong leadership qualities and strong interpersonal, motivational and influencing skills Excellent communication skills, Fluency in English & Arabic both written and oral and French would be an advantageAble to work in a fast, dynamic, multicultural and matrix structure Drive, high energy, and ability to deliver resultsStrong analytical, numerical, creative and conceptual thinking skillsStrong personal management skills including time management, workload prioritization, responsiveness, multi-tasking and flexibilityProven track record of successVision – able to identify what is possible how to achieve goalsInitiative – able to operate with minimal supervision knowing when to consult/informReceptive to the ideas of othersSelf-motivation, creativity and innovationCommitted towards implementation of our Equality, Diversity and Inclusion strategy
Additional Information

Having a remarkable impact

For you, working at Allergan Aesthetics should not just be a job, but a passion. We are looking for people who really want to make a difference and who want to join us in putting patients and customers at the center of what we do. We want to create teams who make things happen, who cultivate an open corporate culture and embed the AbbVie ways of work. At AA, you have the opportunity, from day one, to get involved, contribute and really have an impact.

 

COMPLIANCE AND INTEGRITY

You will be responsible for conducting your activities on behalf of the company consistent with a high standard of business ethics and in compliance with the laws and regulations that govern our activities (subject to local law/requirement).

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives, serving our community and embracing diversity and inclusion.  It is AbbVie’s policy to employ qualified persons of the greatest ability without discrimination against any employee or applicant for employment because of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information, gender identity or expression, sexual orientation, marital status, status as a protected veteran, or any other legally protected group status.

US & Puerto Rico only - to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html 

US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more:

https://www.abbvie.com/join-us/reasonable-accommodations.html