Sinch is looking for a results-oriented Account-Based Marketing (ABM) Manager to join our marketing team and focus on developing and executing targeted ABM strategies to generate leads and opportunities from high-value accounts. In this role, you’ll create and manage account-based marketing campaigns aimed at engaging and converting key prospects in the North American market.

If you are an ABM expert with a passion for driving personalized marketing strategies and generating demand from high-value accounts, this role offers an exciting opportunity to make a direct impact on Sinch's growth.

Responsibilities Account-Based Marketing (ABM) Strategy: Develop and execute targeted ABM campaigns to engage high-value accounts and personas in North America. Focus on delivering personalized marketing initiatives designed to nurture prospects and drive conversions. Campaign Execution & Optimization: Lead the execution of ABM campaigns across digital channels, including LinkedIn, paid search, and display ads, ensuring campaigns are optimized for maximum effectiveness. Monitor, measure, and refine campaigns to achieve targeted outcomes. Data-Driven Insights: Leverage data and analytics tools (e.g., 6Sense, Salesforce) to track and measure campaign performance. Use insights to adjust strategies, improve targeting, and drive better ROI from ABM efforts. Cross-Functional Collaboration: Work closely with the demand generation, sales, and content teams to ensure ABM campaigns are aligned with broader marketing and sales goals. Guide content creation to support ABM initiatives (e.g., ad copy, landing pages). Lead Scoring & Engagement: Develop lead scoring models to identify the highest-priority accounts, ensuring effective follow-up and engagement strategies that drive conversions. Vendor & Partner Management: Manage relationships with external vendors and tools to support ABM efforts, exploring new opportunities for expanded reach and improved lead generation. North America Focus: Tailor ABM campaigns to the unique needs and characteristics of the North American market, ensuring alignment with regional business goals and objectives.