Role mission

The Account-Based Marketing Leader will be responsible for leading a team responsible for creating comprehensive digital marketing campaigns for platformed accounts. This individual will work across their team and collaborate closely with the sales and marketing teams to develop personalized content and marketing activities, utilizing marketing automation and CRM platforms to orchestrate and monitor campaigns. The ABM leader will be responsible for creating a performance-driven environment by overseeing the analysis, measurement, and results of the campaigns the team develops and executes.

The candidate should be a digital native marketer, creative and adept at driving omni-media campaigns. They should also foster an analytical, high-performance culture based on a deep understanding of user behavior and the ability to leverage data-driven insights to optimize campaign conversions. In addition to functional expertise, this individual should have a sales mindset, focused on developing highly qualified leads and opportunities to bring to the sales organization.

The mission of the organization is to accelerate Digital Energy’s growth target, as well as foster a deeper understanding of our customers, improving consideration and new opportunity creation with prospects and customers.

Main responsibilities

·  Lead and mentor team of account-based marketing specialists, providing guidance and support to ensure alignment with overall marketing and business objectives.

·  Guide team in ABM strategies to drive engagement and revenue growth within targeted accounts. Personally manage several accounts to gain comprehensive insights into the process.

·  Lead the development and implementation of new and existing marketing technology to enhance ABM use cases for team.

·  Create team dashboards and lead management reports to foster a culture of performance.

·  Drive lead qualification and opportunity conversion, providing account owner lead details and monitoring follow-up.

·  Establish and maintain strong relationships with key stakeholders, both internally and externally, to drive successful execution of account-based marketing programs.

·  Stay abreast of industry trends and best practices in ABM and contribute to the evolution of ABM strategies within the organization.

Skills with proficiency level and experience

·  Bachelor’s degree in marketing, or related field.

·  Strong leadership and team management skills with 5 years of experience in a leadership role.

·  Proficiency in developing and executing account-based marketing strategies with 7 years of experience in B2B marketing.

·  May have sales experience or the desire to work in a sales-driven environment.

·  Excellent interpersonal and influencing skills, with the ability to build strong relationships and work effectively with senior leaders and stakeholders.

·  In-depth understanding of marketing technologies, such as CRM, marketing automation, and analytics platforms, with a proficiency level of 8 out of 10.

·  Excellent communication and collaboration skills with the ability to work effectively across cross-functional teams and external partners.

·  Proven track record of driving measurable business results through account-based marketing initiatives, with a focus on revenue growth and customer engagement.