**Company description** A three-time SABRE Canadian Agency of the Year winner North has achieved unprecedented success since launching in 2011. North’s fresh approach to PR, influencer, social and digital has helped cement it as a Canadian agency leader. North has found the sweet spot between boutique and large agency: this ‘twelve-year-old start-up’ is running on fresh momentum. What’s the secret? While a slew of major new clients are tapping the team for their unique blend of expertise, many of North’s "OG" clients are expanding their work with the agency, fuelling organic growth. We're an agency all about taking risks, thinking big and a true belief that good ideas can come from anywhere. **Overview** As an Account Director, Influencer Marketing, you will be working as part of a collaborative account team that develops and delivers strategic, creative client programs. Your job is to tell the client’s story and relentlessly pursue the best ROI, with a focus on driving important and exciting content across all brand social platforms to influence, inspire, educate and engage your audience on a variety of topics. You’re a leader with agency chops who is an expert in the influencer and creator landscape. You’re an entrepreneurial thinker who is excited to take the lead and continue to shape the agency’s influencer practice. You’re a thought leader in the ever-evolving creator space: always on top of the latest influencer industry trends, related platform changes (or challenges), and thinking constantly about the opportunities or risks for the agency and its clients. In this position, you inspire and guide your direct reports and cross-functional teams to shake things up, deliver bold creative ideas, test and learn, build deep client relationships and execute with excellence. You’re also not afraid to roll up your sleeves and get into the work to support the team when you need to. You’re used to confidently representing North within large integrated agency marketing communications team environments. You’ll have the ability to guide, manage and grow top client accounts for some of Canada’s top brands. As a senior lead you can work in a collaborative, fast-paced environment and consistently contribute to North’s inclusive culture and high-performing team as a manager, coach and mentor. You’re skilled at client service, owning key relationships and building trust quickly with key senior client stakeholders. That helps you always unlock new organic opportunities and positions North as our client’s favourite agency. You partner with clients to relentlessly pursue program goals with a focus on identifying and leveraging new trends, forging excellent creator-brand partnerships and leading high-performance teams to execute flawlessly. You know the power of strong measurement frameworks (owned/paid) and double down on proving success with metrics that matter to your clients. An essential ingredient of your success is your organization and ability to keep multiple clients, programs and team members on track to exceed objectives. You understand the basics of PR and communications, and social/digital marketing to be able to cross-sell as required, and build creative, impactful 360 strategies that may span North’s practice areas. **Responsibilities** **Some of the amazing work you’ll do:** + Reporting to the SVP, the Account Director, Influencer Marketing will take a leading role on some of the agency’s flagship accounts and continue to shape the agency’s influencer practice + Build creative influencer strategies and lead high performance teams on flagship agency brands + Deep understanding of the evolving creator and social media landscapes + Big picture strategist but able to keep a pulse on the details to ensure executional excellence from the team and self + Refine and develop processes and frameworks for influencer marketing to help exceed client objectives and performance goals + Mentor, coach and guide agency team members with a passion for influencer marketing, taking on direct reports after onboarding successfully + Leading the strategic direction of brand content based on client objectives; via creator partnerships and/or in-house content production team + Develop thought leadership with North around the influencer marketing landscape (for example, the annual agency influencer summit, agency blog content, etc.) + Influential communicator, demonstrating excellent written and verbal presentation mastery + Contribute to agency new business, leading and supporting with influencer strategies and related RFP processes + Drive excellence in senior client CRM, communications and account management and growth + Inspire, excite, challenge and motivate through coaching, career development and mentoring of agency team members, both direct reports and beyond. Ability to manage up and down with ease. + Experience with community management and social and digital paid amplification (strategy development and measurement understanding are a must; executional experience is an asset) + Rigorous in forecasting, managing budgets and team resources for a specific set of client accounts + Proficiency in data and insight gathering to enhance and sell in bold ideas + Effective development and implementation of influencer / social campaign measurement and related frameworks + Ability to foster strong relationships with Integrated Agency Team partners, but not afraid to disagree or change course if the collective strategies aren’t aligned with meeting client outcomes **Qualifications** **Our ideal candidate will also possess the following:** + 8-10 years of experience in the influencer, social and/or PR space, developing integrated strategies + Agency or client service experience + Bachelor’s & post-graduate degree in Communications, Marketing, Advertising, Media Studies or a related field + Proven track record of building high performance teams and adding value to company culture in a meaningful way + Excellent cross-functional leadership, presentation and communication skills + Dynamic team player, collaboratively partnering with cross-functional leaders across the agency to develop and innovate the influencer practice + Strong proficiency in social platforms (Meta, X, TikTok, YouTube, Instagram, Pinterest and Snapchat, etc.) + Expertise with influencer management tools (eg, Traackr, Tagger, CreatorIQ, Dovetale etc.) + Agility, speed and flexibility to manage workflow within a changing work environment + Inter-agency experience working with creative, media, sponsorship, research and media buying companies to ensure all campaigns are fully integrated and agency relationships are nurtured + Skilled at developing effective measurement frameworks for social programs analyzing data, deriving insights and building creative strategies to meet client objectives Our successful candidate will possess some of the following attributes below. This is just a starting point – if you feel you don’t meet the suggested experience and/or skills, we still encourage you to apply! **Who you are:** + Genuine curiousity and commitment to continuously learning about the influencer space, with a view to adapting the practice area to keep it at the forefront as the space evolves (eg, around emerging platforms and/or talent, existing platform changes, partnership regulation/disclosure, etc.) + Proactive leader, moving strategies and programs forward with confidence + An entrepreneurial thinker who takes independent actions and calculated risks + Superior finance, project management, team resourcing and organizational abilities + Strong interpersonal abilities to effectively manage internal and external relationships, vendors and agency partners + Calm under pressure **Additional information** + Meaningful work where you can have a direct impact working on some of the biggest brands out there! + A culture of entrepreneurship, creativity, growth and collaboration + Work with top talent at an award-winning agency on a serious growth trajectory + A focused commitment to career development and personal success – let us help you + Highly competitive compensation and benefits package including substantial time off policies (like really. It’s a big deal) + All staff meetings so you’re always in the know Thank you very much for your interest in working with us. We look forward to meeting you! NORTH STRATEGIC, MSL CANADA, NOTCH VIDEO, and MSL STUDIOS are committed to workplace diversity and will provide reasonable accommodation upon request to applicants with disabilities throughout the hiring process.