The Account Manager is responsible for overseeing high-tier marketing products, with a strong focus on client retention and maintaining effective marketing strategies. They are expected to stay informed on the latest digital trends, collaborate closely with the team to innovate campaign ideas, and implement initiatives that drive client engagement and generate leads. Additionally, the Account Manager will handle VIP clients directly, serving as a key member of the VIP team to ensure premium service and high client satisfaction.

Responsibilities
● Develop and execute digital marketing strategies to achieve client objectives, including brand awareness, traffic growth, and conversion rate improvement.
● Collaborate with cross-functional teams to align digital marketing initiatives with client goals and marketing campaigns.
● Conduct in-depth research on market trends, consumer behavior, and competitor strategies to uncover growth opportunities and areas for optimization.
● Leverage digital marketing channels, including SEO, SEM, email marketing, social media, and content marketing, to maximize client reach and engagement.
● Monitor and analyze key performance indicators (KPIs) to evaluate the effectiveness of marketing efforts, providing data-driven recommendations for optimization.
● Stay current with advancements in digital marketing tools, technologies, and best practices to ensure up-to-date, effective client strategies.
● Manage high-tier digital marketing clients, with a particular focus on VIP cases, ensuring exceptional service and results.
● Adhere to project management processes and policies, including client communication protocols and efficient navigation within Salesforce.