Entity:

Customers & Products

Job Family Group:

Marketing Group

Job Description:

Job Description:

The Acquisition and Partnership Lead is responsible for all strategic partnerships focused on the exponential growth of our dedication consumer base. Primarily responsible will support bp’s strategic partnerships including our grocery, financial institution programs and 3rd party fuel discount partners to drive volume and c-store growth while setting the short and long-term strategy for acquisitions thru large national partnerships.

This role will work with the Marketing, Technology, Procurement and Legal teams to identity and implement new opportunities for bp to differentiate to win & retain high value customers. This position will require a self-starter, strong influencer, and strong negotiation skills to identify partners,  

The ideal candidate should become comfortable with the digital world but is also consumer focused and understands how to deliver the right offer and a compelling consumer loyalty proposition.

Accountabilities:

Develop and determine a loyalty membership strategy to deliver acquisition, active participation and share of wallet from member segments.Negotiate terms with 3rd party partners passionate about driving acquisitions and future revenue streams including loyalty value prop conversion to earnify.Serve as delivery lead to implement features, working with Marketing, Technology, Legal, and Operation teams to develop end-to-end experience, positioning, pricing, technology deployment, support, and communication plans.Assess the program and optimize the consumer experience across multiple channels/devices to deliver best in class value to consumers, customers and bp.Lead the membership key performance indicators and resolve how to bring commercial value for bp.Support the management of performance for key partnerships, by analyzing program performance reports to develop and report out important insights Work with partners to complete consumer acquisition and engagement strategies to drive higher active membership and commercial in year commitments.

Core Behaviors:

Live our PurposePlay to WinCare for Others

Leadership Behaviors:

Lead through BP ValuesBuild enduring capabilityEnergize peopleImprove value

Crucial to the Role

Ability to generate and apply insights to develop a consumer propositionNegotiation experienceExperience leading consumer journey mapping processesProduct Management Experience, preferably connecting into the digital worldRelationship management, interfacing and working regularly with 3rd party partnersAbility to lead and prioritize multiple projects in a fast-paced environmentExperience working with Agile/Scrum MethodologyBe a self-starter who can identify improvements, make critical decisions and work with subject matter authorities throughout the business to implementAbility to interpret between business and technology requirements to enable effective communication between all associated partnersFinancial competence, financial modelling & P&L leadership skillsExposure to marketing and an understanding of the importance of end consumer/user when designing systems or processesDeep understanding and passion around the digital marketplaceExcellent problem solving and analytical skills

Background

Type of degree – BA Required, MBA or equivalent experience PreferredMinimum 7 years of relevant business experienceExperience launching new consumer products or features, preferably in a digital environmentExperience collecting and using insights to resolve strategic directionAbility to lead and influence across cross functional teams and at multiple levelsAbility to lead and prioritize multiple projects in a fast-paced environmentTravel (15%)

Considering Joining bp?

At bp, we support our people to learn and grow in a diverse and exciting environment. We believe that our team is strengthened by diversity. bp is committed to encouraging an inclusive environment in which everyone is respected and treated fairly. There are many aspects of our employees’ lives that are meaningful, so we offer benefits to enable your work to fit with your life. These benefits can include flexible working options, a generous paid parental leave policy, excellent retirement benefits, and more!

How much do we pay (Base)? 101,000.00 - 187,000.00 USD Annual

*Note that the pay range listed for this position is a genuinely expected and reasonable estimate of the range of possible base compensation at the time of posting.

This position is eligible for US Benefits - Core. This position offers paid vacation depending on your years of relevant industry experience and will range from 120-240 hours of vacation per year for full time employees (60-240 hours of vacation per year for part time employees). You will also be eligible for 9 paid holidays per year and 2 personal choice holidays. You may learn more about how we calculate paid vacation and view our generous vacation and holiday schedules at Core U.S. Benefits. [INSERT LINK TO APPLICABLE BENEFITS]. Bp has a parental leave policy as well, which offers up to 8 weeks’ paid leave for the birth or adoption of a child. Learn more by visiting Core U.S. Benefits.

We offer a reward package to enable your work to fit with your life. These offerings include a discretionary annual bonus program, long-term incentive program, and generous retirement benefits that include a 401K matching program. These benefits include a pension for eligible employees. You may learn more about our generous benefits at Core U.S. Benefits.

As part of bp’s wellbeing package, bp offers access to health, vision, and dental insurance, as well as life and Short-Term Disability and Long-Term Disability. You may learn more about our generous benefits at Core U.S. Benefits.

Travel Requirement

Up to 25% travel should be expected with this role

Relocation Assistance:

This role is not eligible for relocation

Remote Type:

This position is a hybrid of office/remote working

Skills:

Advocacy, Brand Management, Commercial Acumen, Customer Segmentation, Generating customer insights, Listening, Offer and product knowledge, Offer Development, Sector, market, customer and competitor understanding, Translating strategy into plans

Legal Disclaimer:

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, socioeconomic status, neurodiversity/neurocognitive functioning, veteran status or disability status. Individuals with an accessibility need may request an adjustment/accommodation related to bp’s recruiting process (e.g., accessing the job application, completing required assessments, participating in telephone screenings or interviews, etc.). If you would like to request an adjustment/accommodation related to the recruitment process, please contact us.

If you are selected for a position and depending upon your role, your employment may be contingent upon adherence to local policy. This may include pre-placement drug screening, medical review of physical fitness for the role, and background checks.