Hogarth is the Global Content Experience Company. Part of WPP, Hogarth partners with one in every two of the world’s top 100 brands including Coca-Cola, Ford, Rolex, Nestlé, Mondelez and Dyson. With a breadth of experience across an extensive range of sectors, Hogarth offers the unrivaled ability to deliver relevant, engaging, and measurable content across all channels and media - both established and emerging.
The number of channels at our fingertips; the need for speed; and the drive for mass personalisation, all mean that brands need different solutions.
Our global team of over 7,500 craft and technology experts brings together creative, production and innovation to help clients navigate this exciting and ever-changing world of today’s content experience.
What does an Ad Producer do at Hogarth?
The Advertising Producer role requires an experienced marketing communications professional with a broad skill set. As Advertising Producer, you will be be part of a team responsible for overseeing the creative component of our above-the-line advertising. You’ll work closely with our creative agencies, and manage the localisation and deployment of campaigns to ensure they create the largest possible impact in the region. You will work alongside an Advertising Manager who is responsible for media planning and strategy, and will oversee all creative output. Other responsibilities include maintaining a relationship with the client’s worldwide advertising team, obtaining creative and legal approvals, ongoing monitoring and optimisation of campaigns alongside the Advertising Manager, and budget management.
The ideal candidate will be fluent in a range of media, including digital, print, and video / motion graphics, and should be experienced in both product launch and seasonal / sustaining activities. This position also requires a deep knowledge of the creative development process.
This position requires a self-motivated, flexible individual with strong communication skills. The candidate must be a strategic thinker, capable of seeing the bigger picture and orchestrating projects to that end. This role requires the individual to constantly challenge the status quo and seek new and better ways of communicating both internally and externally.
Job Responsibilities
• 5-7 years of account management experience in a creatively-driven agency or client organisation, working with (or for) global brand(s). • Relevant experience in the local market with a proven track record of developing high-impact, high-visibility marketing communications. • The ability to judge creativity and to understand the client’s tone of voice and guidelines, in order to give constructive feedback to the client’s agency partners. • Deep experience and understanding of the creative development process. • Insane attention to detail. • Results-oriented team player who takes personal ownership of assigned tasks. • Exceptional communication and presentation skills. • The ability to work both at a strategic and executional level, often within the same discussion. • The ability to prioritise, and work quickly and efficiently within very tight timelines. • Experience in building integrated marketing communications plans and/or campaign flight plans.Description
• Help manage the implementation of the client’s above-the-line advertising in the region, working with our agency’s account team and the client’s internal teams (PR, Product Marketing, Legal, etc) to evaluate recommendations for relevance and effectiveness. • Ensure that all localised work created by the agency meets the client’s standards for creative excellence, technical accuracy, integrity of claims, and protection of the client’s intellectual property rights, trademarks and legal lines. • Prepare campaign launch announcements and presentations to socialise advertising activity with the broader internal teams. • Follow industry trends and competitive activity, with a view to optimising the client’s media mix, share of voice and brand equity within the ANZ market. Product launch and seasonal / sustaining communications. • Work with local agency partners to ensure that all deliverables are fully integrated and flawlessly executed, meeting the client’s extremely high-quality standards.#LI-BB1
Diversity & Inclusion
Hogarth is an equal-opportunity employer. That means we believe in creating a truly inclusive culture that values diversity, equity and inclusion for everyone through our ideas, our people, how we behave and how we conduct ourselves. We strive to recruit people from diverse backgrounds and support them to achieve long-term success. This not only makes Hogarth a better company and place to work, but an environment where everyone can give their point of view, experience connection, enjoy opportunity and feel a sense of belonging.
We welcome applications from everyone, regardless of race, ethnicity, religion or belief, gender, gender identity, age, national origin, marital status, military veteran status, genetic information, sexual orientation, or physical or mental disability. As part of our commitment to making our hiring processes as equitable as possible, we are currently rolling out a policy which ensures that hiring managers review CVs only after they have been processed through an automated anonymisation system. This aims to ensure that all candidates are considered for interview based solely on their experience and what they can bring to the role. The solution, provided by MeVitae, scans and redacts CVs to reduce potential reviewer bias.
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