Our Client, a Farm and Ranch Products Retailer company, is looking for an Adobe Experience Manager Specialist for their Brentwood, TN location. Responsibilities: + Content Strategy Development and Management + Create, curate, and manage high-quality content (e.g., articles, blogs, videos, infographics) for various digital platforms. + Ensure content is optimized for SEO and adheres to best practices for digital content. + Maintain a content calendar to ensure timely and consistent content delivery. + Adobe Experience Manager (AEM) Administration + Manage and optimize content within the AEM platform, ensuring a seamless user experience. + Develop and maintain AEM templates, components, and workflows to support content creation and publication. + Troubleshoot and resolve AEM-related issues, working closely with IT and development teams when necessary. + Execute the placement of content and assets for internal and external websites using AEM. + Identify, evaluate, and resolve content-related issues and suggest improvements to support business needs. + Collaborate with IT and UX on best practices for new AEM component creation, and applying best practices to content structure and organization within the CMS + Performance Analysis, Reporting & Optimization + Monitor and analyze content performance using analytics tools (e.g. Adobe Analytics) to measure effectiveness and inform future strategies. + Provide regular reports and insights to stakeholders, highlighting key metrics and recommendations for improvement. + Collaborate with search engine optimization (SEO) to implement best practices to improve content visibility and ranking on search engines. + Collaboration and Coordination + Work closely with marketing, design, and development teams to ensure content aligns with overall campaign strategies and objectives. + Train and support team members on AEM best practices and content management processes. + Coordinate with cross-functional teams to define, plan, and author consumer-centric digital experiences & campaigns in AEM. + Quality Assurance and User Experience + Ensure that published content contributes to a positive user experience with intuitive navigation and appealing layout. + Ensure that content meets accessibility standards, making it usable for all audience members, including those with disabilities. + Understanding of Web Content Accessibility guidelines and how to apply them Requirements: + Education: Bachelor’s + 3+ years of experience in content strategy, content management, or a related role. + Expertise in Adobe Experience Manager (AEM), including experience with AEM templates, components, and workflows. + Experience with content management systems (CMS) and digital analytics tools (e.g., Google Analytics, Adobe Analytics). + Familiarity with HTML/CSS for basic content formatting and customization. + Proficiency with Adobe Target or Content Hub or other personalization tool + SEO Knowledge: Understanding of SEO best practices and how to implement them in content publishing. + Attention to Detail: Strong attention to detail to ensure accuracy and consistency in published content. + Organizational Skills: Ability to manage multiple tasks and deadlines efficiently. + Communication Skills: Effective communication skills to collaborate with cross-functional teams. Why Should You Apply? + Health Benefits + Referral Program + Excellent growth and advancement opportunities As an equal opportunity employer, ICONMA provides an employment environment that supports and encourages the abilities of all persons without regard to race, color, religion, gender, sexual orientation, gender identity or express, ethnicity, national origin, age, disability status, political affiliation, genetics, marital status, protected veteran status, or any other characteristic protected by federal, state, or local laws.