The Advancement Communications Manager serves as the college’s project manager for annual giving campaigns and appeals, including Giving Day, and organizes college-wide calls for content and by working with departments on assets/deliverables as well as strategic promotion. This position will also write and edit giving appeals, partner with departments on engagement and promotion best practices, and lead all development and alumni writing projects for the college. Specific responsibilities may include creating and editing audience-targeted email templates for donor and stewardship communications, developing materials related to major fundraising projects, creating donor/alumni spotlight campaigns for digital platforms, and writing stories that highlight alumni and key donors for the university’s news platform, VT News. The Advancement Communications Manager will also manage alumni, donor, giving, and event information on the college website.

In collaboration with the Director of Communications and Marketing and the Director of Alumni Relations, the Advancement Communications Manager will strategize and implement targeted advancement email communication efforts for the college, managing email communications processes and workflow by working with departments on email send requests, calendaring, planning email content, and building emails in the BBIS system. This individual serves as a resource to departments for alumni newsletters, event invitation emails, and other informational emails, and will also develop all college-level communications to alumni.

The Advancement Communications Manager partners with the Social Media Manager to promote events and other engagement opportunities on college social media accounts, creating promotional messaging and website content. This individual is an important liaison between the college and University Advancement, departments, and external constituents and must be able to thrive in complex, collaborative environments. In addition to possessing a core communications skillset, the Advancement Communications Manager should excel in market segmentation and feel comfortable working within established brand guidelines, managing multiple deadlines simultaneously, reading and analyzing data to gain strategic insight, and managing a variety of digital communications platforms and systems.