Nashville, TN, USA
26 days ago
Advancement Communications Specialist

The Advancement Communications Specialist will create communication and marketing assets that support University Advancement's efforts to encourage philanthropic support. This includes developing pieces and communications that build relationships, strengthen engagement and demonstrate donors' impact as Belmont reimagines what a university can be in the 21st century and embarks on a comprehensive campaign, Hope Transforms, the most ambitious fundraising project in Belmont’s history.

Primary position responsibilities:

Writes, edits and posts content across multiple channels, serving as a reporter/storyteller for University Advancement’s stakeholders, initiatives and events. This includes many different forms of content, such as feature stories, proposals, print collateral, electronic/digital communications, publications, presentations, thought leadership, speeches, social media content, newsletters, video scripts and more. Serves as a liaison between University Advancement and University Marketing and Communications (UMAC) and the Office of the President as campaign branding and campaign case statement are developed and refined as well as to ensure consistency of messaging, brand, voice and style on all content creation. The position may also serve as a liaison between University Advancement and Belmont’s excellence clusters, including academic excellence, aspirational excellence, partnerships excellence, athletic excellence, operational excellence and financial excellence, as the campaign spotlights the many facets of Belmont.Develops impactful content with compelling calls-to-action to inspire philanthropy and drive web traffic/search engine optimization (SEO), engagement, leads and conversions. Ensures all content is on-brand, of consistent voice, grammatically correct, connects with audience and tells Belmont’s best story, every time.  Supports the coordination of division-wide marketing and communication projects through calendar coordination and internal partnerships. Educates University Advancement staff on communication strategies and provides tactics to engage with donors and volunteers. Proactively seeks to communicate Belmont’s mission, vision, values and aspirational aim and the Hope Transforms case statement to diverse audiences with the highest quality and effectiveness to demonstrate the University’s transformative impact on lives and communities. Work with the UMAC team to ensure that content is shared and repackaged for different media and across multiple storytelling channels. Recommend photography and videography to enhance content. Analyzes content to optimize and improve effectiveness as well as to distribute and leverage for maximum impact. Keeps current with best practices in advancement, alumni relations and marketing communications. Demonstrates advanced writing, editing and proofreading skills. Follows Belmont’s editorial and branding guidelines. Proofreads for accuracy, clarity, consistency, grammar and editorial style. The above statements describe the job’s essential responsibilities and requirements.  They are not an exhaustive list of the duties that may be assigned to job incumbents.
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