Position Title:

Advertising Advisor (French Services)

Status of Employment:

Permanent

Position Language Requirement:

French

Language Skills:

French (Reading), French (Speaking), French (Writing)

Work at CBC/Radio-Canada

At CBC/Radio-Canada, we create content that informs, entertains and connects Canadians on multiple platforms. Our successes and accomplishments are driven by embodying and upholding values, which include creativity, integrity, inclusiveness and relevance. 
 
Do you think you have the ability and drive to keep up with this exciting, ever-changing industry? Whether it be in front of the camera, on air, online or behind the scenes, you would be joining a team that thrives on making connections and telling stories that are important to Canadians.

Unposting Date:

2025-02-16 11:59 PM

Your mission

You will be responsible for sales and related services for a wide range of clients in the Saguenay Lac-St-Jean region. This role requires proven experience as well as the ability to build strong client relationships in order to successfully negotiate and sell customized advertising campaigns using CBC/Radio-Canada assets, by combining broadcast, specialty, and digital inventory.

Key responsibilities:

Manage, develop, and increase revenues from local, regional, and national clients in the Saguenay Lac-St-Jean region.

Proactively identify, research, and create new business opportunities to expand the local, regional, and national client base and increase revenues.

Partner with the Media Creativity team to develop tailored marketing solutions, including branded content strategies aimed at supporting revenue generation and achieving client objectives.

Serve as the sales lead and collaborate on proposals from agencies, direct client interactions, and acquiring new business initiatives to ensure the achievement of combined revenue targets for both French and English platforms.

Build relationships with advertisers, advertising agencies, and industry associations.

Represent CBC/Radio-Canada at media events.

Manage client campaigns from start to finish throughout the sales cycle.

Take responsibility for all client activities with CBC/Radio-Canada.

Develop and maintain client profiles, contact lists, and purchasing history data.

Desired profile:

Qualifications:

Post-secondary degree or equivalent experience, with a focus on business, marketing, and sales

At least four (4) years of experience in integrated media sales (broadcasting, specialty channels, web platforms, and integrations)

Skills:

Proficiency in English is an asset

Knowledge of the current market in Quebec, especially the Saguenay Lac-St-Jean region

Strong interpersonal skills and excellent organizational skills

Ability to work effectively within a team

Ability to prioritize and perform well under pressure

Demonstrated initiative and judgment, with decision-making capabilities

Occasional travel to Saguenay Lac-St-Jean required

Strong computer skills

Shortlistes candidates will be tested as follows:

Interview

Candidates may be subject to skills and knowledge testing.
 

We thank all applicants for their interest, but only candidates selected for an interview will be contacted.

As part of our recruitment process, candidates who advance to the next

step will be asked to complete a background check. This includes:  

A mandatory Criminal record check. 

Other background checks may be conducted based on the operational requirements of the position.

CBC/Radio-Canada is committed to being a leader in reflecting our country’s diversity. That’s because we can only create and tell the stories that connect Canadians, by having a workforce that mirrors the ever-changing makeup of our country. That’s why we, as an employer, value equal opportunity and nurture an inclusive workplace where our individual differences are not only recognized and valued, but also extend to and pervade all the services we provide as Canada’s public broadcaster. For more information, visit the Diversity and Inclusion section of our website. If you have accommodation needs at this stage of the recruitment process, please inform us as soon as possible by sending an e-mail to recruitment@cbc.ca.
 
You are invited to consult and familiarize yourself with our Code of Conduct, which can be found on our corporate website. All employees must adhere to the Code as a condition of employment. We also invite you to take a look at our policy on conflicts of interest. In the event that you become an employee, it will be important to inform us, as quickly as possible, of any situation that, because of your hiring, constitutes or could appear to constitute a conflict of interest.

Primary Location:

500 Rue Des Sagueneens, Saguenay, Quebec, G7H 6N4

Number of Openings:

1

Work Schedule:

Full time