Key Responsibilities

Develop and implement comprehensive advertising strategies aligned with company goals. Conduct market research to identify target audiences and industry trends.Lead the conceptualization and execution of creative advertising campaigns across various channels.Collaborate with content /creative teams to produce compelling visuals, copy, and multimedia content.Manage advertising budgets, ensuring optimal resource allocation and cost-effective placements.Oversee multiple advertising projects, ensuring timely and within-budget delivery.Manages end-to-end the out of home collaterals such as billboards, bus ads, MRT ads including contract management, renewal of materials, and securing permitsManages all paid print advertisements and advertorials Manage online advertisements such as but not limited to display ads, google display network, and SEMHandle events such as on-ground activations and/or booth setup in conferences and/or schools

Key Capabilities/Experience

With 7-10 years of experience in Marketing with at least 5 years of extensive experience running 360 marketing campaigns Must have at least 5 years of experience in above-the-line and performance marketingMust have excellent project management skills and strategic planning experience including budget managementProficiency in conducting and interpreting market research to identify target audiences and market trends.

Minimum Qualifications

 Ability to apply insights to improve campaign effectiveness. Ability to stay updated with industry trends and adapt to changes in the advertising landscape. Flexibility to adjust strategies based on feedback and performance metrics.Strong presentation skills with a growth mindsetA problem solver with critical thinkingA team player and thinks two steps ahead