I am hiring on behalf of a leading iGaming company seeking an AI Marketing & Automation Strategies professional to join their growing team in Manila, Philippines!
Key Responsibilities:
Deploy and manage AI-driven platforms to automate lifecycle campaigns, daily promos, and event-based messages (especially in sports betting and live games).
Build automated workflows to push offers, bonuses, and content based on real-time sports schedules and betting activity.
Integrate with tools like CRM systems, segmentation engines, and in-house gaming platforms.
Create micro-segments using AI analysis of player data—behavior, game preferences, location, betting patterns, and transaction history.
Deliver hyper-personalized experiences: dynamic promotions, tailored game content, push/email copy, and personalized bonus offers.
Use machine learning insights to forecast customer behavior (churn, VIP potential, etc.) and predict market trends.
Optimize marketing calendar by anticipating spikes around major sports events or league fixtures.
Work closely with analytics and product teams to refine behavioral triggers and smart automation rules.
Monitor performance of automated systems and campaign outcomes across all key channels.
Design AI-driven promotional frameworks that align with daily or weekly sports calendars—Premier League, NFL, NBA, etc.
Drive user engagement during live sports events through dynamic, automated campaigns triggered by game starts, goals, or odds shifts.
Requirements:
4+ years in marketing automation, CRM, or AI-driven marketing, ideally in iGaming, betting, or sports tech.
Experience with AI tools and platforms (e.g. Braze, Optimove, ChatGPT, Jasper, Mutiny, or custom-built agents).
Familiarity with iGaming marketing funnels: from acquisition to reactivation, bonus campaigns, and player retention.
Understanding of compliance requirements in regulated gaming markets.
Comfortable with tools like Segment, Looker, Amplitude, SQL, or low-code automation platforms (Zapier, Make).
Bonus if you have prior experience with live event marketing or working on sports calendars
Apply now to join a dynamic team in Manila and shape the future of iGaming with AI.