At Franklin Templeton, we’re advancing our industry forward by developing new and innovative ways to help our clients achieve their investment goals. Our dynamic and diversified firm spans asset management, wealth management, and fintech, offering many ways to help investors make progress toward their goals. Our talented teams working around the globe bring expertise that’s both broad and unique. From our welcoming, inclusive, and flexible culture to our global and diverse business, we provide opportunities to help you reach your potential while helping our clients reach theirs.

Come join us in delivering better outcomes for our clients around the world! 

Alternatives by Franklin Templeton was created to bring down barriers to alternative investments as an important source of returns for more investors. We provide a wide and diverse range of alternative asset capabilities backed by specialist investment managers with deep expertise in their domain. We aim to offer our global strength and investment specialization through one relationship with a singular focus of helping advisors deliver better investment outcomes for their clients.

The Alternatives Product Marketing Manager for Franklin Templeton’s EMEA Marketing organization will help position Franklin Templeton’s alternative investment capabilities and products across retail and wealth channels in Asia. This individual will be part of the global alternatives marketing team and dedicated to daily collaboration with EMEA marketing team aiming to grow Franklin Templeton’s alternatives business within the region. The individual will research competitive trends in marketing, develop and manage content with specialized investment managers across real estate, private credit, private equity, hedged strategies, venture capital and digital assets as well as assist colleagues in the implementation of promotional initiatives related to those strategies. Most of this individual’s time will be dedicated to alternative investments content development and the balance of time will be allocated to helping design and execute promotional initiatives.

The Alternatives Product Marketing Manager will ensure there is a clear and compelling marketing message including investment process, portfolio positioning and rationale for each strategy, especially as it relates to solving for the investment challenges of individual investors in the retail and wealth channels. This individual will work closely with other EMEA Marketing colleagues acting as the content development expert on alternative products and campaigns. In addition, the individual will coordinate with their alternative investments marketing peers in other regions on global product launches, packaging and distribution of thought leadership, and product data requirements.  For some APAC specific products, the individual will collaborate with portfolio management teams to create content for the selling system. Finally, the individual will maintain some content related to alternative products required by Sales, and partner with operations personnel on maintenance and update of alternatives related content.

The individual will also need to liaise effectively with Product teams, Product Specialists, Compliance and other departments to deliver content and address other potential issues. Key to success in this role will be the ability to think outside of the box about marketing more complex strategies, as well as the ability to act nimbly and re-focus quickly as business needs evolve.

The Alternatives Product Marketing Manager will act as the central marketing authority for those relevant strategies in the EMEA region and therefore must have a strong understanding of the markets relating to their respective strategies.  They must be perceived as a credible source of investment related information pertaining to their covered strategies and must have a thorough understanding of all content available and or necessary to be developed in support of assisting the APAC Sales team in selling and in promoting the respective strategies.

This position, to be based in Edinburgh, will report to the Head of Global Strategic Initiatives, while integrating into the EMEA marketing team. The individual will primarily interact with Franklin Templeton’s EMEA marketing team, sales team, product development, and product specialists.

What are the ongoing responsibilities of this position?

Develop messaging that positions Franklin Templeton’s Alternative strategies and products as investment solutions which can help address the needs of EMEA clients with a focus on retail and wealth channels.

Develop and manage product collateral in collaboration with product specialists, product development, sales supporting both registered and private funds sold through Franklin Templeton’s EMEA Distribution organization.

Collaborate with marketing operations to lead development of new product materials, including pitchbooks, product profiles, fact sheets and web content.

Ensure content for relevant strategies is consistent with core product messaging.

Obtain intimate knowledge of the investment philosophy and process of each strategy supported – including detailed understanding of current investment themes within the portfolio, knowledge of portfolio holdings, risk attributes of the strategy, past and current positioning of the portfolio, near-term outlook for the strategy and performance attribution in order to develop clear, consistent and pertinent collateral supporting solutions for challenges of our EMEA's retail and wealth clients.

Collaborate with other EMEA Marketing team members and play a key role in creating and reviewing relevant product collateral and reviewing landing pages, social media and emails concerning strategies.

Liaise with marketing operations and other data teams to ensure data and product collateral regarding a given product are accurate and appropriate.

Proofread and conduct quality assurance of electronic and print materials.

Execute other projects and special marketing assignments, as necessary.

 What qualifications, skills and experience would help someone to be successful? 

Experience & Qualifications

Demonstrated success in the development of multi-faceted, comprehensive product strategy or marketing campaigns in asset management

Bachelor’s degree or equivalent experience

Strong experience in asset management or wealth management, preferably in alternatives product specialist or alternatives product marketing roles

Skillset

An understanding of economic and financial concepts and capital markets is essential

Experienced in financial services and alternative products, capital markets and economic trends

Communicates effectively in writing and speaking

Excellent written and verbal communications skills

Listens actively; recognizes and reinforces good ideas

Thinks creatively and strategically first, then thinks tactically

Highly organized

Builds relationships through effective collaboration

Strong attention to detail and demonstrated ability to meet deadlines

Skilled in Microsoft Word, PowerPoint, Excel

Mindset

Creative thinker able to turn concepts into compelling messaging for various audiences

Intellectually curious

Likes to solve problems/multi-dimensional thinker

Thrives in a fast-paced environment, juggles multiple priorities

Willing to constructively challenge status quo

Readily acknowledges mistakes and learns from them

Holds oneself accountable; goes the extra mile to get the job done

Open to new ideas

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Experience our welcoming culture and reach your professional and personal potential!

Building teams with diverse skills, backgrounds, and experiences has always been important to us. Cultivating an inclusive culture where employees feel safe to share their voices is not only beneficial for our people, but also drives innovation and enables us to deliver better client outcomes. So, no matter your interests, lifestyle, or background, there’s a place for you at Franklin Templeton. We will provide you with tools, resources, and learning opportunities to help you excel in your career and personal life.

Hear more from our employees

We want our employees to be at their best. By joining us, you will connect with a culture that focuses on employee well-being and provides multidimensional support for a positive and healthy lifestyle. We understand that benefits are at the core of employee well-being and may vary depending on individual needs. Whether you need support for staying physically and mentally healthy, saving for life's adventures, taking care of your family members, or making a positive impact in your community, we aim to have you covered. 

Learn more about the wide range of benefits we offer at Franklin Templeton

Franklin Templeton is an Equal Opportunity Employer. We are committed to providing equal employment opportunities to all applicants and existing employees, and we evaluate qualified applicants without regard to ancestry, age, color, disability, genetic information, gender, gender identity, or gender expression, marital status, medical condition, military or veteran status, national origin, race, religion, sex, sexual orientation, and any other basis protected by federal, state, or local law, ordinance, or regulation. 

As part of our commitment to fostering a diverse and inclusive work environment, we welcome applicants with flexible working arrangements in their current roles or those seeking a flexible working pattern. We encourage you to communicate any preferences for flexible working so that we can consider this during our hiring process. Additionally, returners – individuals who have taken a break from work – are also encouraged to explore our job opportunities.

As a registered UK Disability Confident Committed Employer, we encourage you to disclose if you consider yourself to have a disability as part of your application. This information enables us to provide the necessary support and leverage your unique talents effectively. 

If you believe that you need an accommodation or adjustment to search for or apply for one of our positions, please send an email to accommodations@franklintempleton.com. In your email, please include the accommodation or adjustment you are requesting, the job title, and the job number you are applying for. It may take up to three business days to receive a response to your request. Please note that only requests for arrangements will receive a response.