MAIN PURPOSE OF ROLE

Summarize the main purpose of the role.

Represents Abbott to targeted customers in order to increase awareness of Abbott and its brand, generate sales opportunities and build customer preference.

Embodies what Abbott stands for and creates awareness, attention and sales lead opportunities.

MAIN RESPONSIBILITIES

• Represent company and its products to the media and customers in a positive manner.

• Has well-developed knowledge of the company’s sales and marketing goals and objectives and executes initiatives to achieve them.

• Plan and implement awareness creating programs to reach out to potential customers.

• Share customer feedback to the company in anticipation of improving products and services and participate in developing marketing ideas.

• Develop and maintain strong communication with buying offices and customers.

• Conduct product training and handle inventory preparation initiatives.

• Monitor brand movement, pricing and distribution penetration.

• Build and sustain business relationships with key accounts within assigned areas.