New York, NY, 10176, USA
4 days ago
Analyst, Competitive Intelligence
**Company description** Zenith is a full-service media agency with capabilities and expertise across all channels and disciplines. Zenith is part of Publicis Media, the #1 media buying network in the Americas and #2 globally. As “The ROI Agency,” Zenith’s expertise lies in driving real, tangible business outcomes, not just media metrics, that will have a measurable effect on our clients’ business. Every investment we make has an ROI mindset—not just for our clients, but for our agency at large. We’re focused on driving the maximum value for our people, our capabilities and our media investments for some of the world’s leading brands. **Overview** **Organizational** The Zenith Competitive Intelligence Team provides advertising intelligence that yields insights resulting in a marketplace advantage for Zenith’s client base. Our goal is to daily deliver the most accurate, most timely and most granular competitive media spending reports & analysis in our client’s categories. **Individual** **_The role of the Research Competitive Analyst is to assist the Competitive Team in assessing client needs/ concerns and providing actionable solutions, managing data reporting in our efforts to provide value to our client groups, and completing competitive research special initiatives. The Research Competitive Analyst reports to a Competitive Director._** **Responsibilities** + Tracking of breaking advertising in many diverse, fast moving categories. Monthly tracking & analysis of competitive Digital & TV campaigns. 1. Becoming an invaluable consultant and trusted partner/confidant to the Competitive Team and Zenith Management. Maximizing impact on the client’s business. 1. Maintaining clear communication channels with client service groups, craft skill groups, and Zenith Management. Actively fulfill informational needs and objectives. + Assisting Competitive Group in preparing reporting for clients, Zenith Management, and Zenith Craft Skill staff. Specifically: developing PowerPoint presentations, meeting with research partners & executives from Competitive Monitoring Services. 1. Gaining an understanding of Zenith and client processes. Put knowledge into use on a regular basis when utilizing custom research and syndicated research. + Actively offering input. Maintaining a sense of humor and purpose. Displaying enthusiasm for the challenges at hand. **Qualifications** + Bachelors degree in Liberal Arts, Business, Economics, or Communications. + 0-2 years of media research, planning or account management + Strong analytical skills + Strong data processing & refinement skills + Proficiency in Excel and PowerPoint **Additional information** Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent. Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off. If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com. All your information will be kept confidential according to EEO guidelines. Compensation Range: $65,000 - $70,000. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 3/14/2025 . Veterans Encouraged to Apply
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