The Audience Impact & Intelligence team (AI&I) are a specialized group of strategists and researchers who power advertising sales with audience-forward, culturally fluent insights for the ever-changing media ecosystem. We inspire our sales teams with deep audience understanding of strategic insights and data clout for their clients. AI&I is charged with making the consumer connection with Paramount's many varied audiences, across all platforms, by providing expertise in generational and life-stage segments. We specialize in studies, surveys, data sets and metrics that help internal and external clients further their knowledge of targets, engagement, consumerism, ad efficiency and culture.
On this team, we value diversity of thought, and we believe your hobbies and unique viewpoints are just as important as your previous work experience! We view the world not only from our desks, but also via immersive experiences that inspire us, keep us at the forefront of the ever-changing cultural landscape, and, with any luck, make us better researchers and strategists. Reporting to the Senior Manager of Market & Cultural Intelligence, this Research Analyst will primarily support the team with data and insights that inform marketplace and cultural intelligence, helping to tell the story of how Paramount's network and brands work to hit advertiser targets and make an impact on consumer decisions. We are looking for a team-oriented analyst who can contribute to the researching and editorializing of culture-forward narratives across a variety of topics. The optimal candidate will be both creative and analytical, resourceful, and eager to learn and grow on the team.
Responsibilities:
• Support the Ad Sales teams and their clients with insights, thought leadership, and future-forward cultural intelligence across audiences, business units, and subjects.
• Collaborate in the development of engaging, research-based insights stories about audiences, the media landscape, business developments across categories and cultural or seasonal topics
• Support in the production or execution of materials affiliated with insights stories, including qualitative and quantitative research, creative materials and videos, presentations, editorial copywriting and events
• Research and analyze relevant industry trends and consumer behavior, contributing to public-facing materials such as cultural insights and category reports, articles, whitepapers & newsletters
• Assist in project management for research team initiatives, coordinating execution across internal teams using Airtable
Qualifications:
• Minimum 1 year of relevant work experience
• Strong analytical abilities and data storytelling, including use of Microsoft Excel and PowerPoint
• Organized, comfortable working in a fast-paced environment, and ability to multitask
• Excellent communication and organizational skills, with a strong attention to detail
• Ability to work both independently and in a collaborative team environment
• Passion for media and entertainment, social listening, cultural trends, and marketplace insights
• Editorial experience a plus
• Bachelor's Degree a plus
Paramount Global (NASDAQ: PARA, PARAA) is a leading global media and entertainment company that creates premium content and experiences for audiences worldwide. Driven by iconic studios, networks and streaming services, Paramount's portfolio of consumer brands includes CBS, Showtime Networks, Paramount Pictures, Nickelodeon, MTV, Comedy Central, BET, Paramount+, Pluto TV and Simon & Schuster, among others. Paramount delivers the largest share of the U.S. television audience and boasts one of the industry's most important and extensive libraries of TV and film titles. In addition to offering innovative streaming services and digital video products, the company provides powerful capabilities in production, distribution and advertising solutions.
ADDITIONAL INFORMATION
Hiring Salary Range: $50,000.00 - 60,000.00. The hiring salary range for this position applies to New York, California, Colorado, Washington state, and most other geographies. Starting pay for the successful applicant depends on a variety of job-related factors, including but not limited to geographic location, market demands, experience, training, and education. The benefits available for this position include medical, dental, vision, 401(k) plan, life insurance coverage, disability benefits, tuition assistance program and PTO or, if applicable, as otherwise dictated by the appropriate Collective Bargaining Agreement.
https://www.paramount.com/careers/benefits
Paramount is an equal opportunity employer (EOE) including disability/vet.
At Paramount, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. Paramount is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status.
If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access https://www.paramount.com/careers as a result of your disability. You can request reasonable accommodations by calling 212.846.5500 or by sending an email to paramountaccommodations@paramount.com. Only messages left for this purpose will be returned.