**Company description** Spark Foundry is a global media agency that exists to bring HEAT – Higher Engagement, Affinity, and Transactions – to brands. By combining flawless media fundamentals with aggressive innovation, Spark inspires consumers to pay more attention, to care more about our clients’ brands, and to buy more products and services from them. Balancing the nimble spirit of a startup with the powerhouse soul of Publicis Media, Spark Foundry delivers the best of both worlds to a client roster that spans some of the world’s best and most beloved brands and companies. We combine boutique-caliber insights and service with the buying clout and first-look access of a global leader, bringing the heat to challenger brands that want to act like giants, and to giant brands that want to act like challengers. With a bottom-up culture that celebrates diversity and aims for all voices to be heard, Spark has become a magnet for the industry’s best talent, with one of the best retention rates in the industry. And by applying a whole-person approach to professional and personal development, Spark develops a workforce that is well prepared for today’s challenges, and also poised to create meaningful careers in the years to come. Because we know that heat arises the intersection of complementary forces, our professionals come from myriad disciplines and backgrounds: data, analytics, and insights, content and creative production, communications and strategy, finance and marketing, and sociology, psychology, and other liberal arts disciplines. **Overview** The Programmatic Analyst (Brand Safety & Media Buying) is responsible for managing campaign activities related to both media buying and brand safety. This includes campaign set-up, documentation, performance reporting, and optimization. In addition, the analyst will monitor and ensure that campaigns meet brand safety benchmarks, assist with monthly deliverables, and collaborate with vendors, internal teams, and clients to ensure effective execution. The role also involves managing ad trafficking, troubleshooting, and supporting innovative brand safety solutions. The ideal candidate will have experience in media buying or programmatic campaigns, a keen eye for detail, and a passion for enhancing brand safety in digital media. **Responsibilities** + **Brand Safety Monitoring** : + Monitor brand safety metrics to ensure campaigns meet established benchmarks. + Assist in managing keyword exclusion lists and inclusion lists for brand safety + Ensure all monthly deliverables are met. + Help build and maintain brand safety reports (e.g., Channel Science, viewability, and firewall reports) and assist with presenting information during monthly calls. + Collaborate with internal teams and third-party vendors like Barometer and IAS to implement brand safety solutions. + **Campaign Management & Media Buying** : + Execute, manage, and optimize online media campaigns (including auction/exchange-based performance media, audience-based buying, and remarketing campaigns). + Conduct QA on campaigns to ensure proper implementation, pacing, and performance. + Manage the trafficking of creative assets and campaign artifacts, including insertion orders and tags. + Provide campaign performance reports, including optimization recommendations and adjustments based on performance. + Support the creation and delivery of proposals for new client opportunities, ensuring alignment with brand safety requirements. + **Collaboration & Client Communication** : + Serve as a point of contact for clients, particularly in communicating brand safety status and performance. + Work closely with the marketplace and marketing science teams to flag any issues or areas of improvement for optimization. + Participate in regular calls with clients and internal teams to track brand safety concerns and campaign performance. + **Reporting & Documentation** : + Assist in creating and maintaining client-facing reports and status documentation. + Take notes during client and internal calls, ensuring all brand safety-related discussions, decisions, and action items are documented and followed up on. **Qualifications** + Entry Level — Relevant work or internship experience is preferred but not required. + Familiarity with campaign management systems (e.g., DoubleClick, bid management platforms) and media buying best practices. + Understanding of programmatic campaign optimization, audience-based buying, and performance media. + Experience with brand safety solutions such as keyword exclusion, vendor management (e.g., IAS, Barometer), and platform integrations. + Proficiency in Microsoft Office, with strong analytical and reporting skills. + Excellent communication and organizational skills. + Detail-oriented with a passion for delivering high-quality work and ensuring brand safety across campaigns. **Additional information** Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent. Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off. If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com . Compensation Range: $ 49,305 - $ 71,645 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 02/17/2025. All your information will be kept confidential according to EEO guidelines. \#LI-HA1