Genpact (NYSE: G) is a global professional services and solutions firm delivering outcomes that shape the future. Our 125,000 people across 30 countries are driven by our innate curiosity, entrepreneurial agility, and desire to create lasting value for clients. Powered by our purpose - the relentless pursuit of a world that works better for people - we serve and transform leading enterprises, including the Fortune Global 500, with our deep business and industry knowledge, digital operations services, and expertise in data, technology, and AI.
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We are inviting applications for the role of Analyst – Marketing Generalist
MBA with 0-1 year of market research experience. Proficient in MS Office (Excel, PowerPoint, Word) and strong business writing and communication skills. Ability to lead and mentor project teams. Knowledge of social and digital media research, analytics, and visualization tools. Strong analytical thinking and ability to generate insights from data. Familiarity with pharmaceutical, CPG, and retail industries.
Responsibilities:
• Analyze and interpret data using a variety of social media tools, secondary research, digital analytics platforms, and other related tools.
• Convert data into actionable insights.
• Use story boarding techniques to create reports on PowerPoint.
• Create and visualize analysis concepts and models in the report.
• Come to clear conclusions, implications, and recommendations on the way forward.
• Ensure accuracy and attention to detail in all phases of the research process. Ensure project timelines are met.
• Work with clients to understand their business and research objectives.
• Ensure the client's research/business questions are answered effectively, and to their satisfaction.
• Lead a project team to ensure team members perform to their best potential and move up the learning curve.
• Drive and support Genpact’s transformation towards more automation, and analytics.
• Internal stakeholder management

Qualifications we seek in you.
Minimum qualifications
• Graduate degree (any), followed by MBA with 3-5 years of experience.
• Experience in market research methodologies and techniques.
• Excellent MS Office skills (Advanced Excel, PowerPoint, Word).
• Excellent business writing and communication skills.
• Ability to effectively lead, manage, and mentor a project team.
• Knowledge about social and digital media research analytics.
• Strong analytical and critical thinking skills.
• Ability to generate insights and inferences from facts/data.
• Ability to analyze, organize and integrate large amounts information into clear concise presentations.

Preferred Qualifications
• Understanding of the pharmaceutical, CPG and retail industry.
• Experience working with popular social media monitoring tools or management tools.
• Experience in other visualization tools such as power BI

Genpact is an Equal Opportunity Employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability or any other characteristic protected by applicable laws. Genpact is committed to creating a dynamic work environment that values diversity and inclusion, respect and integrity, customer focus, and innovation. Get to know us at www.genpact.com and on X, Facebook, LinkedIn, and YouTube.
Furthermore, please do note that Genpact does not charge fees to process job applications and applicants are not required to pay to participate in our hiring process in any other way. Examples of such scams include purchasing a 'starter kit,' paying to apply, or purchasing equipment or training.