氹仔 / Taipa
10 days ago
Analyst - DB Mkt & Campaign Mgmt
Position Summary Entry level job responsible for marketing campaign and channel management support around GEG's database marketing efforts as well as provide expertise in the tools the company utilizes with regards to marketing campaigns. Develops invitee lists for direct marketing, promotions, and special events based upon review of customer demographics and player activity. Responsible for assisting all GEG properties.Primary Responsibility • Maintain a variety of marketing reports and marketing distribution lists • Ensures the accuracy and timeliness of GEG's channel communication to customers • Assist database and loyalty marketing team with the planning and execution of day-to-day marketing activities and projects • Compile and extract data from various sources to present to internal clients • Assist with report enchancement and modifications • Maintains basic knowledge and/or expertise in: marketing, statistics, business intelligence, gaming and hotel-resort business concepts, assigned line(s) of business, current trends in the gaming industry and our competitors, project management concepts and PC based software programs.  • Performs other duties as assignedRequirements • Diploma holder, preferable major in Statistics, Business Administration or Marketing • Min 1 years of related professional experience in the customer analytics, casino marketing, data analysis, channel marketing and/or campaign management. • Command of all skills and languages (English and Cantonese a must, Mandarin a plus) necessary for verbal and written communications to explain complicated analyses and quantified information to all levels of management, internal and external to the company.  • Marketing channel experience analyzing standard SMS/MMS, promotions and web metrics preferred. • Proficiency with the following tools strongly recommended: Excel, VBA, SQL, SAS • Experience in SSRS, Power BI or similar software preferred
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