Kforce has a client in NYC that is seeking an Analyst - Predictive Analytics. Responsibilities: * Leads deep dive/ad hoc analysis on brand and segment performance trends * Analyzes impact of sales & marketing performance drivers through test vs control analysis: distribution, displays, features, space, price dynamics, brand health, media spend to develop those insights & recommendations * Communicate analysis insights to appropriate stakeholders in an understandable and actionable way with clear takeaways * Understand market dynamics and results of actions in the marketplace * Liaises regularly with key marketing, sales, and insights partners to understand appropriate context of performance drivers * Conducts trainings as required with region teams and management on utilization of tools to monitor performance