Retail Insights Analyst
The Retail Insights Analyst is responsible for providing analytics and insights support for retail channel, category and item-level data needs, primarily leveraging syndicated data sources. This role focuses on understanding consumer behavior, market trends, sales performance, and inventory patterns to optimize retail operations and strategy. The analyst works closely with cross-functional teams, including merchandising, marketing, and operations, to identify opportunities for growth, improve customer experience, and enhance product offerings.
Essential Job Duties and Responsibilities
Fact-Based Sales Support
Integrate information from many data sources and develop actionable insights and recommendations to support customer initiatives. This work includes, but is not limited to, new product introductions, pricing analyses, seasonal reviews and programs, promotional planning, category planning, and evaluation.
Category Analyses, Insights, Reporting
Assist the team with fact-based reporting and recommendations based on category and consumer trends using both quantitative and qualitative syndicated research. Use data visualization tools to strengthen business recommendations and create efficiencies in deliverables through process development using programming languages and various software platforms. Drive insights to action through deep analytics of the category, macro-trends, competitive landscape, pricing, promotion, assortment, and shopper trends.
Collaborative Cross-Training & Development
Work with manager and team to cross-train in all areas of analytics; take on projects across verticals as needed, including but not limited to reporting, data visualization development/maintenance, storytelling presentations, SKU/brand rationalizations, process development, and standard reviews.
Continuous Improvement
Continuously improve capabilities and processes to support the team in driving superior results.
Supervisory Responsibilities
Direct Reports
- This position does not have supervisory responsibilities for direct reports
Indirect Reports
- May delegate work of others and provide guidance, direction and mentoring to indirect reports
Travel and/or Driving Requirements
• Travel and/or Driving is not a requirement
Minimum Qualifications The following are the minimum job-related qualifications which an individual needs in order to successfully perform the essential duties and responsibilities of the job
• Education Level:
- (Required): Bachelor's degree in Analytics, Statistics, Math, Business, or Comparable Field of Study
Skills, Knowledge, and Abilities
• Well-organized and strong attention to detail and accuracy
• Good communication skills (written and oral) and strong interpersonal skills
• Microsoft Office Experience: Mastery of Excel, Word, PowerPoint
• Syndicated Data Knowledge: Foundational IRI, Nielsen, and other relevant platforms preferred
• Commitment to meeting or exceeding customer expectations
• Work collaboratively with others toward common business objectives, demonstrate respect for the ideas and contributions of other team members, cultivate positive relationships with other associates, and aid and support others
• Strong organizational & time management skills
• Strong sense of personal responsibility and initiative; must be able to work autonomously or in advance of other team’s joining/supporting
• Ability to work independently to pull data and run/maintain existing reporting procedures and workflows
• Assist in running scripts to aid in web scraping
• Once trained, help develop workflows to process data for reporting needs
• Once trained, help develop scripts to process data for reporting needs
Preferred Technical Skills (at least 1 strongly encouraged):
• Data visualization (Tableau, Power BI)
• Python or other Programming Language
• RPA Experience (Alteryx, Power Automate, UiPath)
• Reporting/Scorecarding Template Building
• Advanced Excel (including high-level formulas, pivots, and visuals)