**What's The Role** Reporting to the Digital Marketing Director, you’ll be responsible for the development of Liberty’s marketing analytics strategy, defining globally agreed analytics standards, and provision deep and actionable insights from marketing performance to inform optimization and strategic decision making. You’ll collaborate regularly with paid media channel leads (Social, SEM, etc) and interlock with other internal teams to help them gather the data they need, analyze performance, identify opportunities and lead analytics strategies towards the growth of the digital channel. **What You'll Do** + Collaborate with dedicated marketing channel leads on all things data and insights. + Lead analysts of the team with clear objectives and a roadmap of initiatives. + Being the analytical point of contact for media platforms and Google Analytics, conducting campaign analysis across various channels and providing insights. + Analyse patterns, trends, and metrics to identify new opportunities for growth. This would include ecommerce performance, media opportunity analysis, etc. + Generate data-based analysis to surface improvement opportunities and identify root causes for budget deviations. + Audit performance in all markets for all lines of the digital performance framework. + Cross information from online shopping behaviour and product acquisition in other channels to understand ecommerce performance and impact in product mix sold. + Lead the creation of dashboards, slides, and data visualization tools to build and facilitate the use of standard reports and self-service in the global marketing team and the local marketing teams along with training, sparring and support (tactical and operational level). + Turn raw data into meaningful marketing and business insights. **What Do You Need** **Preferred education/ qualifications:** + BS/BA degree in Mathematics, Economics, Computer Science, Information Management, Statistics or similar + Fluent in English (verbal and written). **Specific Knowledge & Experience:** + 4+ years in marketing analytics or performance marketing with experience in PPC and or Social a plus. + Experience as a line manager in a digital team. + Excellent working knowledge of Google Analytics, Google Search Ads, Facebook platform, PowerBI, and Google Data Studio. + Familiar with UX analytics tools as MS Clarity, QuantumMetrics, FullStory or similar. Heatmaps tools as Hotjar or similar. + Microsoft Excel expert. Interest in Python/R/SQL is beneficial. + Econometric modelling is preferred but not essential. + Passion for visualising data in a meaningful and actionable way, pioneering new techniques. **Skills & Abilities:** + Excellent numeracy, data handling and analytical skills. + Demonstrated effectiveness at working in a cross-functional, matrix organization to project manage and deliver results. + Strong organizational skills with the ability to successfully manage multiple projects simultaneously for different teams targeting different audiences. + Strong written and verbal communication skills, English and Spanish, ability to form strong business relationships across multiple locations. + Proven ability to operate flexibility in complex and dynamic working environment. + Team player with the ability and desire to work out problems when they occur. + Strong interpersonal skills with the ability to coordinate across various departments within the organization. + Strong analytical skills – experience with reporting and data analysis. **Who We Are** We are the leading telecommunications company, connecting more than 40 markets in Latin America and the Caribbean with our video, broadband internet, telephony, and mobile services under the consumer brands, Flow, Liberty, Más Móvil, BTC, and Cabletica. We started small, and now we’re growing. We’re excited about the future as we strive to unlock opportunities in the region. **Why Join Us** Technology excites us enables us and drives us. We´re proud of the services we provide, the markets that we serve, and our people coming together to enhance our customers´ lives with technology so that they can connect, work, live and play without missing beat. Throughout Liberty Latin America, our passion and pride are brought to life through our shared vision to bring innovation that will create moments that matter to our customers, delivering growth in our markets with one vision, one culture, and one team. _Liberty Latin America provides equal employment and advancement opportunities to all colleagues and applicants for employment without regard to age, color, citizenship, disability or perceived disability, ethnicity, gender, gender identity or expression, genetic information, marital or domestic partner status, military or veteran status, national origin, pregnancy/childbirth, race, religion, sexual orientation, or any other category protected by federal, state, and/or local laws._ **What Do You Need** **Preferred education/ qualifications:** + BS/BA degree in Mathematics, Economics, Computer Science, Information Management, Statistics or similar + Fluent in English (verbal and written). **Specific Knowledge & Experience:** + 4+ years in marketing analytics or performance marketing with experience in PPC and or Social a plus. + Experience as a line manager in a digital team. + Excellent working knowledge of Google Analytics, Google Search Ads, Facebook platform, PowerBI, and Google Data Studio. + Familiar with UX analytics tools as MS Clarity, QuantumMetrics, FullStory or similar. Heatmaps tools as Hotjar or similar. + Microsoft Excel expert. Interest in Python/R/SQL is beneficial. + Econometric modelling is preferred but not essential. + Passion for visualising data in a meaningful and actionable way, pioneering new techniques. **Skills & Abilities:** + Excellent numeracy, data handling and analytical skills. + Demonstrated effectiveness at working in a cross-functional, matrix organization to project manage and deliver results. + Strong organizational skills with the ability to successfully manage multiple projects simultaneously for different teams targeting different audiences. + Strong written and verbal communication skills, English and Spanish, ability to form strong business relationships across multiple locations. + Proven ability to operate flexibility in complex and dynamic working environment. + Team player with the ability and desire to work out problems when they occur. + Strong interpersonal skills with the ability to coordinate across various departments within the organization. + Strong analytical skills – experience with reporting and data analysis. **Who We Are** We are the leading telecommunications company, connecting more than 40 markets in Latin America and the Caribbean with our video, broadband internet, telephony, and mobile services under the consumer brands, Flow, Liberty, Más Móvil, BTC, and Cabletica. We started small, and now we’re growing. We’re excited about the future as we strive to unlock opportunities in the region. **Why Join Us** Technology excites us enables us and drives us. We´re proud of the services we provide, the markets that we serve, and our people coming together to enhance our customers´ lives with technology so that they can connect, work, live and play without missing beat. Throughout Liberty Latin America, our passion and pride are brought to life through our shared vision to bring innovation that will create moments that matter to our customers, delivering growth in our markets with one vision, one culture, and one team. _Liberty Latin America provides equal employment and advancement opportunities to all colleagues and applicants for employment without regard to age, color, citizenship, disability or perceived disability, ethnicity, gender, gender identity or expression, genetic information, marital or domestic partner status, military or veteran status, national origin, pregnancy/childbirth, race, religion, sexual orientation, or any other category protected by federal, state, and/or local laws._ **What You'll Do** + Collaborate with dedicated marketing channel leads on all things data and insights. + Lead analysts of the team with clear objectives and a roadmap of initiatives. + Being the analytical point of contact for media platforms and Google Analytics, conducting campaign analysis across various channels and providing insights. + Analyse patterns, trends, and metrics to identify new opportunities for growth. This would include ecommerce performance, media opportunity analysis, etc. + Generate data-based analysis to surface improvement opportunities and identify root causes for budget deviations. + Audit performance in all markets for all lines of the digital performance framework. + Cross information from online shopping behaviour and product acquisition in other channels to understand ecommerce performance and impact in product mix sold. + Lead the creation of dashboards, slides, and data visualization tools to build and facilitate the use of standard reports and self-service in the global marketing team and the local marketing teams along with training, sparring and support (tactical and operational level). + Turn raw data into meaningful marketing and business insights.