Company Description

At Jellyfish, we believe in the power of diverse perspectives and inclusive collaboration. We welcome individuals who excel in collaborative, varied teams and value the unique contributions that each person brings to the table.

 

Jellyfish is a global digital marketing agency; a unique fusion of tech enthusiasts, creative minds, and media and data experts all united to empower our clients along their digital journey. Our commitment to embracing diverse perspectives fuels our innovation and strategies that challenge the status quo, reinvent media activation, and craft influential stories for our global clients and their customers. Join us in shaping a future where business growth and personal fulfilment go hand in hand.

Job Description

We are looking for a specialist in Google Analytics 4 and Google Tag Manager. Your core focus will be building reliable, scalable analytics implementations across both web and app environments, while helping clients understand the data architecture and value of clean, structured measurement.

Reporting to our Analytics Director, you will work with a team of implementation experts.

Your primary responsibilities will include:

Act as a subject matter expert on digital measurement, with a strong understanding of the Google Marketing Platform and broader digital ecosystemTranslate business needs into data structures, tagging frameworks, and measurement strategiesConfigure Google Analytics 4, including advanced features like custom events, enhanced e-commerce, and cross-domain trackingImplement, configure, and debug Google Tag Manager (Web & App) taggingDesign and deliver tracking taxonomies, plans, and implementation guidesTroubleshoot GA4 and GTM issues using DebugView, GTM preview mode, browser dev tools, etc.Test and validate all tracking implementations before handoffLead client conversations, walkthroughs, and solution presentationsEnsure high standards of data quality and documentation across all projects

Qualifications5+ years of hands-on experience with Google Analytics (UA & GA4) and Google Tag Manager (Web & App)Strong understanding of data layers, event structures, custom dimensions, and metricsExperience with Firebase and mobile SDK taggingSolid knowledge of server-side tagging (sGTM), hands-on experience is a bonus, deep understanding is requiredDemonstrated experience in debugging and resolving implementation issuesClear, client-friendly communicator with strong presentation and stakeholder management skillsComfortable managing multiple projects across global clients and fast-paced environments

Advantageous

Familiarity with Measurement Protocol, BigQuery, and querying structured datasetsExperience working in an agency or consulting environmentExposure to mobile attribution tools like Adjust, AppsFlyer, or BranchAwareness of privacy regulations like GDPR and POPIA, and how they impact data collectionNote: We emphasise skills, expertise and behavioural attributes over years of experience and traditional degrees. If you want to join our collaborative team, we invite you to apply today with your resume in English.

Additional Information

 

Join Jellyfish and experience a workplace where we prioritise your growth, celebrate your contributions, and empower you to tailor your work environment to suit your needs.