About this opportunity
Ericsson is seeking an Analytics Tech & Integration Director to join our CoE Group Function Marketing Analytics & Automation unit. Reporting to the Head of Marketing Analytics & Automation, this is an exciting role shaping Ericsson’s Marketing data landscape and enabling our global Marketing teams.
The Analytics Tech & Integration Director will develop Ericsson’s Digital Marketing data infrastructure and collaborate with other units, such as our Paid Media and Website team to utilize and activate marketing data in a compliant and most impactful way.
What you will do
• Be responsible for Ericsson’s global Tag Management setup
• Strategic responsibility for Ericsson’s Web analytics and UX analytics solutions and their development roadmaps, incl. preparing Ericsson Marketing for a cookieless future
• Be responsible for cloud-based Big Data Infrastructure and develop Marketing wide data foundation that effectively enables artificial Intelligence (AI) and advanced Automation
• Engage with Ericsson’s Marketing Automation & CRM experts to enable effective Account Based Marketing (ABM) and the development of relevant account-based insights; support the development of effective customer insights for Ericsson’s regional Sales and Marketing organization to utilize
• Collaborate with our wider Digital Marketing & Channels CoE to establish effective web personalization and automated performance optimization
• Advise senior stakeholders on digital marketing measurement topics and create global understanding of important industry trends and digital analytics concepts
• Collaborate with Ericsson’s Legal and IT Security units to ensure compliance with regional data protection requirements
• Enable stakeholder communities through best practices, training, and process governance
You will bring
• University degree in Business, Marketing, Computer Science, Data Science or equivalent training/experience
• Minimum of 8 years experience working in Digital Marketing Analytics roles
• Operational and strategic understanding of Digital Marketing Analytics tools, such as Google Analytics, Google Tag Manager, Google Campaign Manager 360, Power BI, Management solutions, Python, Tableau, SAP Analytics Cloud
• Experience with Cloud environments, such as Google Cloud Platform (GCP), Microsoft Azure or Amazon Web Services (AWS)
• Capability to develop strategic development roadmaps and business plans
• Background in performance marketing and proven ability to drive the effective utilization of performance marketing data in multi-channel setup
• Ability to drive transformations, effectively communicating with technical and non-technical stakeholder groups
• Attention to detail and strong project management skills
• Working cooperatively with people and independently
• Leadership ability and cultural awareness, ideally experience from working in global teams and project constellations.
Application
We look forward to your application with CV in English. We target 60% attendance at office.
Last day to apply: 24th of November 2024
Please note that we do not accept, proceed, or respond for applications sent via e-mail.
If you have specific questions, you are welcome to contact Raheleh Rouhani, Sr. Recruiter at raheleh.rouhani@ericsson.com
Location: Stockholm, Sweden
Why join Ericsson?
At Ericsson, you´ll have an outstanding opportunity. The chance to use your skills and imagination to push the boundaries of what´s possible. To build solutions never seen before to some of the world’s toughest problems. You´ll be challenged, but you won’t be alone. You´ll be joining a team of diverse innovators, all driven to go beyond the status quo to craft what comes next.
What happens once you apply?
Click Here to find all you need to know about what our typical hiring process looks like.
Encouraging a diverse and inclusive organization is core to our values at Ericsson, that's why we champion it in everything we do. We truly believe that by collaborating with people with different experiences we drive innovation, which is essential for our future growth. We encourage people from all backgrounds to apply and realize their full potential as part of our Ericsson team. Ericsson is proud to be an Equal Opportunity Employer. learn more.
Primary country and city: Sweden (SE) || Stockholm
Req ID: 756752