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Job Description:

The Assistant Manager manages Relationship and Direct Marketing programs to generate leads, awareness, volume and revenue through email and direct mail channels for the Asia Pacific (APAC) Region.  He/she is responsible in building and testing email, forms and landing page assets on Marketo, performing analyses by industry/customer segment to assess the performance of the programs and work with agencies/vendors.  This position requires supervision of the CRM Analyst and reports to the APAC Region Digital Marketing Manager.

Job Roles & Responsibilities:

Participates in Development and Execution of Activities

Assist in development and implementation of selected CRM marketing initiatives across Asia via the email channel and direct mail channel

Manage agencies/vendors to deliver and execute planned CRM related initiatives (e.g. scripting, disparity between sales feedback and actual data collected etc.)

Build email, forms and landing page assets on Marketo, a marketing automation tool

Supports building, testing and blasting ad-hoc emails required for customer communications in Marketo

Understand customers' needs to determine program obstacles, problems or opportunities through feedback from the Account Executive and customer surveys

Assists in identifying new target segments based on industry trends to expand UPS's market share

Develops content beyond the email channel such as videos and banners and integrates content across channels such as UPS.com and social media to strengthen reach of CRM programs

Participates in promo code strategy, designs promo code channel plans and creates promo codes to support SMB pricing strategy

Presents program enhancements to stakeholders to gain approval and support for integrating new enhancements into the product portfolio

Coordinates meetings with other functional groups (i.e., Business Development Group, Marketing Group) to discuss program enhancements and gaps

Performs Data Management

Monitor performance of campaigns through enterprise system and develop a model approach towards measuring the results of marketing initiatives from the target segments

Carries out tests on email and other assets for content quality

Performs data analyses to convert raw data into relevant metrics to establish and document program performance (e.g. conversion rate, package volume and revenue generated, ROI, etc.)

Analyze and integrate the different customer databases to achieve a coherent standard in data and information management to support effective customer relationship programs and to provide a comprehensive view to the management

Identifies key findings from research and refines data results to report to management and stakeholders

Compiles and analyses customer survey responses to understand customers' needs and determine useful inputs for future strategies

Develops and Delivers Presentations

Gathers, compiles, and analyzes relevant research data for inclusion in presentations to stakeholders

Creates PowerPoint slides and narratives to be used in formal presentations to key stakeholders

Delivers presentations to key stakeholders to share information and keep them informed

Responds to stakeholder questions and concerns to ensure understanding of findings and gain commitment and buy-in

Supervises and Develops Others

Determines employees' training needs to produce continuous development plans

Provides on-going feedback and support to improve performance

Conducts performance evaluations in a consistent, fair, and objective manner to encourage continuous performance improvement

Holds others accountable to established performance levels to achieve individual and group goals

Resolves individual and group performance issues in accordance with UPS's policies and procedures in a timely manner to motivate and foster teamwork

Job Requirements:

Possess a Bachelor's Degree in Business, Marketing or Logistics/Supply Chain disciplines

Four years of relevant working experience in similar job capacity or related industry

Fast learner, proactive team player and ability to work in a fast-paced environment

Demonstrate technical skills in building simple email and landing pages using Marketo or any other marketing automation tool

Demonstrate a strong numerical sense and understanding of relating data and information with business issues

Display strong organizational and problem-solving skills

Good verbal and written communication skills. Fluency in a second Asian language is helpful but not mandatory.

Able to handle presentations to internal and external user groups

Excellent knowledge of MS Office applications

Employee Type:

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