The Application Engineer is responsible for tools of SMS (Semiconductor Mask Solutions). Support pre-sales, product marketing activities in field, and application issues at mask shop customers in China/ Greater China.
Through pre-sales and marketing activities, promote products, new features, support new product introduction and sales in the region. By closely working with customer, understand in-depth customer needs, solving application problems, helps HQ R&D to address customer demands in new product/feature R&D.
He / she is expected to be a role-model and drive a performance and customer-oriented culture within Carl Zeiss SMS organization.

1. Pre-Sales
o Support sales and pre-sales activities including spec negotiations, product roadmap plan, and product demo to meet customer’s specifications together with related marketing / technical expertise in team.
o Establish and facilitate positive interaction and relationship with customer through regular follow-up meetings
o Liaise and leverage customer requests and specifications internally
2. Application
o Respond to customer or field inquiries, work with a cross-functional team of HQ Application team, Product Managers to resolve technical issues and pro-jects
o Self-motivate and encourage growth and development of application knowledge.
o Generate application report and arrange needed activities to sales directors and HQ product managers
o Build up strong connection and relationship with customer counterpart, collect information and customer needs.
o Work with teams across organization including sales and marketing depart-ment, the engineering department, product management, and Business De-velopment executives.
3. Product Marketing
o Support SMS marketing activities with tradeshows, conferences, roadmap meetings while making sure all the marketing activities can meet ZEISS SMS corporate branding.
o Understand and analyze customer and competitor’s product and strategy and facilitate strategic discussion.
o Provide market research data to determine product potential candidate and using market intelligence by collecting and analyzing to gain valuable insight

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