**Change the world. Love your job.** Texas Instruments (TI) is out front and ready for the next big challenge. Our innovations are at the core of nearly every electronics product in use today. And it doesn't stop there. We're developing breakthrough technology to power the world's future innovations as well. TI is committed to building a better future — from the responsible manufacturing of our semiconductors, to caring for our employees, to giving back inside our communities. Put your talent to work with us. Come join our Automotive Connectivity Solutions Applications team and help drive the development and adoption of our wireless microcontrollers for both Car Access, Wireless Battery Management Systems (WBMS) and Tire Pressure Monitoring Systems (TPMS). You will be an integral part of our team leading the revolution of connectivity in automotive use cases, and specifically be involved in our team focused on Bluetooth Low Energy and our TI WBMS Protocol. We’re searching for an experienced SW application engineer who has the passion and excitement to grow in this position, innovate, and take an active role in supporting automotive customers as they design, ramp and manufacture their products with TI connectivity products inside. This position requires someone who enjoys working in an international environment and brings a positive “can do” attitude to their objectives. In this position you’ll work with closely with TI customers to determine their design challenges and partner with them on creating solutions, design optimization and improving their products. This can involve travelling to the customer and working together on-site to solve any issues and deliver presentations both in-house and onsite. You will spend hands-on time in a world-class lab tackling technical challenges and delivering innovative development solutions that support our products and drive revenue. Become a part of the team that won the 2022 gold for Wireless Communications from Elektronik for the impact we are making in the embedded automotive space with our WBMS protocol! **Responsibilities Include** + Working with Automotive Tier 1s and OEMs to design and implement next generation wireless connectivity applications in Car Access, TPMS and WBMS. + Direct, high-volume technical customer support through Sales and FAE collaboration and on-site as required for critical engagements + Work with systems engineers to provide support to early design in activities for new products + Provides inputs for future product development based on customer application specifications and market trends + Collaboration with hardware and software design teams to support customer needs, implement custom features in FW, build/design/document/test application hardware/software solutions + Providing support through forum and direct customer contact, design review of customer applications and resolution of customer issues by re-creating/debugging to root-cause + Accelerating customer development process by ensuring that customers’ technical requirements are met and problems resolved. + Creating collateral like application notes, software documentation, trainings and webinars for enabling a broad customer base for TI. + Promote TI products and providing appropriate technical solutions to customers to solve their design challenges + Design build and develop end equipment specific demonstrations for OEMs/Tier 1s, tradeshows, etc to demonstrate value proposition and differentiation + Bring up new hardware, system level debugging and code optimization **Why TI?** + Engineer your future. We empower our employees to truly own their career and development. Come collaborate with some of the smartest people in the world to shape the future of electronics. + We're different by design. Diverse backgrounds and perspectives are what push innovation forward and what make TI stronger. We value each and every voice, and look forward to hearing yours. Meet the people of TI (https://edbz.fa.us2.oraclecloud.com/hcmUI/CandidateExperience/en/sites/CX/pages/4012) + Benefits that benefit you. We offer competitive pay and benefits designed to help you and your family live your best life. Your well-being is important to us. **About Texas Instruments** Texas Instruments Incorporated (Nasdaq: TXN) is a global semiconductor company that designs, manufactures and sells analog and embedded processing chips for markets such as industrial, automotive, personal electronics, communications equipment and enterprise systems. At our core, we have a passion to create a better world by making electronics more affordable through semiconductors. This passion is alive today as each generation of innovation builds upon the last to make our technology more reliable, more affordable and lower power, making it possible for semiconductors to go into electronics everywhere. Learn more at TI.com . Texas Instruments is an equal opportunity employer and supports a diverse, inclusive work environment. If you are interested in this position, please apply to this requisition. **Minimum requirements** + Bachelor’s degree in Electrical Engineering, Computer Engineering, or related field + 3 years of relevant experience in embedded programming and wireless communication + Proficiency in programming with C. C++ and python is a plus + Experience in application support of embedded RTOS products. (TI-RTOS, FreeRTOS…etc) + Excellent communication and presentation skills + Ability to collaborate and communicate complex technical concepts + Experience with lab/debugging equipment, like oscilloscopes, logic analyzer along with debugging skills **Preferred qualifications:** + Experience with any wireless protocols such as a Bluetooth Low Energy, Zigbee, Thread or proprietary protocols + Experience with wired protocols such as SPI, UART, I2C, CAN/CAN-FD and LIN + Experience with JIRA, Confluence, BitBucket, Git + Strong technical background, with the ability to understand complex system and protocol specifications and produce high quality technical documentation + Ability to work in teams and collaborate effectively in a fast-paced and rapidly changing environment across job functions, taking initiative and driving overall results + Proven experience developing, and debugging embedded firmware, software frameworks, and APIs + Strong time management skills that enable on-time project delivery per commitments + Experience / familiarity with Automotive customers (Tier 1’s, OEMs) is a plus + Experience with RF / Hardware debug, board/PCB bringup.