LONDON, USA
15 hours ago
Apptio Marketing Development Representative
**Introduction** We are seeking a dynamic and results-oriented Marketing Development Representative (MDR) to join our high-performing sales team. The MDR will play a crucial role in generating qualified leads, nurturing prospects, and contributing to overall revenue growth. This is an excellent opportunity for a motivated individual with strong communication skills and a passion for building relationships. **Your role and responsibilities** * Conduct outbound prospecting activities, including cold calling, emailing, and social media outreach to identify and qualify potential customers. * Develop and execute a strong prospecting plan of attack, including call scripts, audience segmentation and approach. * Qualify interested candidates and arrange introductory conversations with customers and SDR's. * Become apprised of internal tech stack while gaining an in-depth knowledge base and understanding of our internal sales processes. * Track all relevant qualifications and lead management activity using Salesforce.com (including calls, prospect pipeline, account notes, etc.) * Quickly learn the technical aspects of the product, effectively communicate the value proposition and be able to react to objections, competitive questions and other FAQs. * Gain a deep understanding of our targeted personas and value proposition within the market. * Provide business acumen for customers and strive to understand the business problem we are solving to best configure the solution and exceed customer expectations. * Collaborate successfully with Field Marketing and Sales Development teams to optimize team selling productivity. * Provide value added market intelligence to the Sales, Marketing, Product, and Customer Success teams. * Research and identify target accounts and key decision-makers. * Schedule product demonstrations and meetings with qualified prospects. * Build and maintain a robust pipeline of qualified leads. * Utilize CRM software to manage and track daily activities. * Collaborate with the sales and marketing teams to develop and execute effective lead generation strategies. * Achieve and exceed monthly and quarterly quotas for qualified leads. * Stay up to date on industry trends and competitor information. **Required technical and professional expertise** * Bachelor's degree or equivalent experience. * Previous experience in sales, marketing, or customer service is preferred. * Effective communication and interpersonal skills, both verbal and written. * Excellent phone etiquette and ability to build rapport quickly. * Strong organizational and time management skills. * A competitive and driven personality with a desire to succeed. **Preferred technical and professional experience** * Experience in SaaS sales or telephone prospecting is preferred * Experience in using Sales prospecting tools and CRM * Recent IT industry and/or enterprise selling experience is preferred. We are looking for someone who is excited to work in a fast moving, high growth company for an opportunity to drive revenue growth and advance a career in large enterprise sales.
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