Apptio Marketing Development Representative
IBM
**Introduction**
We are seeking a dynamic and results-oriented Marketing Development Representative (MDR) to join our high-performing sales team. The MDR will play a crucial role in generating qualified leads, nurturing prospects, and contributing to overall revenue growth. This is an excellent opportunity for a motivated individual with strong communication skills and a passion for building relationships.
**Your role and responsibilities**
*
Conduct outbound prospecting activities, including cold calling, emailing, and social media outreach to identify and qualify potential customers.
*
Develop and execute a strong prospecting plan of attack, including call scripts, audience segmentation and approach.
*
Qualify interested candidates and arrange introductory conversations with customers and SDR's.
*
Become apprised of internal tech stack while gaining an in-depth knowledge base and understanding of our internal sales processes.
*
Track all relevant qualifications and lead management activity using Salesforce.com (including calls, prospect pipeline, account notes, etc.)
*
Quickly learn the technical aspects of the product, effectively communicate the value proposition and be able to react to objections, competitive questions and other FAQs.
*
Gain a deep understanding of our targeted personas and value proposition within the market.
*
Provide business acumen for customers and strive to understand the business problem we are solving to best configure the solution and exceed customer expectations.
*
Collaborate successfully with Field Marketing and Sales Development teams to optimize team selling productivity.
*
Provide value added market intelligence to the Sales, Marketing, Product, and Customer Success teams.
*
Research and identify target accounts and key decision-makers.
*
Schedule product demonstrations and meetings with qualified prospects.
*
Build and maintain a robust pipeline of qualified leads.
*
Utilize CRM software to manage and track daily activities.
*
Collaborate with the sales and marketing teams to develop and execute effective lead generation strategies.
*
Achieve and exceed monthly and quarterly quotas for qualified leads.
*
Stay up to date on industry trends and competitor information.
**Required technical and professional expertise**
*
Bachelor's degree or equivalent experience.
*
Previous experience in sales, marketing, or customer service is preferred.
*
Effective communication and interpersonal skills, both verbal and written.
*
Excellent phone etiquette and ability to build rapport quickly.
*
Strong organizational and time management skills.
*
A competitive and driven personality with a desire to succeed.
**Preferred technical and professional experience**
*
Experience in SaaS sales or telephone prospecting is preferred
*
Experience in using Sales prospecting tools and CRM
*
Recent IT industry and/or enterprise selling experience is preferred. We are looking for someone who is excited to work in a fast moving, high growth company for an opportunity to drive revenue growth and advance a career in large enterprise sales.
Confirm your E-mail: Send Email
All Jobs from IBM