Area Manager, Retail

 

Purpose & Overall Relevance for the Organization:  

Lead sales and operations in assigned store portfolio according to the company guideline to meet sales and margin target by management of the 5P’s - People, Product, Process, Profit and Premise

 

Key Responsibilities:

Lead sales and operations of stores with medium complexity within the assigned channel & stores independently to deliver strong performance and growth of the responsible channel & stores. Deliver and manage proper actions to increase KPIs for assigned store portfolio based on regular KPI analysis with strategic approach. Provide leadership to the assigned store portfolio and resolve people challenges in the stores with low supervision. Drive the people plans for the assigned store portfolio and ensure that the plans are implemented in the stores to be the best retail sales team in the sport industry. Lead in-store marketing management process and activations in close cooperation with the Brands team to ensure a consistent and aligned brand presentation in the stores. Manage store operations by visiting stores to ensure store operations comply with the guideline of the store operations manual. Drive enhancements in consumer experience in the assigned stores portfolio through focus on the consumer service model to ensure unique and positive experience for the consumer. Manage all consumer incidences in the assigned stores portfolio to ensure that incidences are managed smoothly and protect the brand reputation with low supervision. Drive sales events for assigned channel by leading the preparation and supervise the sales events to ensure smooth operation of the event. Closely collaboration with the retail sales director to brainstorm plans and shape the annual channel specific plans. Collaborate closely with Brand teams and group function partners to drive assigned store portfolio requirement and retail initiatives with low supervision.

 

Key Relationships:

Retail Stores Retail RBO Brand Marketing Wholesale Product Warehouse Analyst & Retail Finance

 

Knowledge Skills and Abilities:

Communicate with Others Planning and Organizing Manage Relationships and Diversity Analysis and Problem Solving Learing and Self-Development People Managing Skill Sales & Trend Analysis

 

Requisite Education and Experience / Minimum Qualifications:

Minimum 3 years work experience in a sports/fashion industry and commercial-focused retail environment with a minimum of 12 months of Store Management responsibility Outstanding communication skills, fashion sense and awareness of trends. Diploma or above Advanced IT skills in Outlook, Excel, PowerPoint Excellent written and spoken English

 

 

AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.

COURAGE: Speak up when you see an opportunity; step up when you see a need.. OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through. INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things. TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset. INTEGRITY: Play by the rules. Hold yourself and others accountable to our company’s standards. RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.