Area Sales Manager - Travel Retail Middle East - Beauty
Coty
Area Sales Manager - Travel Retail Middle East - Beauty
As an **Area Sales Manager** for Coty Middle East Travel Retail, you will lead the commercial strategy and execution across a diverse portfolio of luxury and mass brands within a high-growth market. Based in Dubai, you will be responsible for delivering exceptional sell-out results, driving market share growth, and ensuring a superior retail experience. Your role will involve managing strategic accounts, overseeing retail teams, and delivering innovative marketing activations that align with Coty’s premium brand positioning.
**Key Responsibilities**
**1. Build and Drive Commercial Ambitions**
+ Manage key accounts, ensuring monthly achievement of **sell-out, sell-in, and market share** targets.
+ Develop and execute **joint business plans** with retail partners, including trade marketing and brand space negotiations.
+ Lead **budget planning** , including sell-out, sell-in, and investment allocation (Capex, headcount, and trade marketing).
+ Oversee **P&L management** , ensuring profitability and effective monitoring of investments.
+ Present monthly results, highlight best practices, and provide strategic recommendations to senior management.
**2. Deliver Top-of-Class Brand Experiences**
+ Implement on- and off-counter activations, including **pop-ups, promotional offers, shop-in-shop setups** , and counter designs.
+ Spearhead **digital campaigns** , collaborating with retailer e-shops and third-party platforms to accelerate digital presence.
+ Recruit, train, and motivate a team of **Retail Managers** and **Beauty Advisors (BAs)** to deliver outstanding customer experiences.
**3. Team Leadership and Sales Field Management**
+ Hire, mentor, and develop a team of **Beauty Advisors** , driving them to achieve sales targets.
+ Conduct regular performance reviews and provide actionable feedback to enhance team productivity.
+ Identify sales gaps and implement strategies to bridge them, ensuring consistent growth within the assigned geographical territory.
+ Represent Coty through compelling sales pitches and presentations to existing and prospective clients.
**Required Skills and Qualifications**
+ Minimum 5 years of experience in sales, account management, or retail operations, preferably within travel retail or the beauty industry.
+ Strong experience in key account management, P&L oversight, and retail team leadership.
+ Exceptional communication, negotiation, and problem-solving skills.
+ Demonstrated ability to achieve and surpass sales targets.
**Preferred Skills and Qualifications**
+ Bachelor’s degree in Business, Marketing, or a related field.
+ Fluency in English; additional languages such as Arabic are a plus.
+ Willingness to travel extensively across the region.
**What We Offer**
+ A chance to lead iconic brands in a fast-paced, dynamic industry.
+ A collaborative environment with opportunities for professional growth.
+ Competitive compensation and benefits tailored to the region.
**Be part of Coty’s vision to redefine beauty and create unforgettable experiences in travel retail.**
Country/Region: AE
City: Dubai
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