Position Overview:

As the Art Director, you will play a pivotal role in shaping and executing our brand's visual identity across all channels. You will lead a team of creative professionals and collaborate closely with cross-functional teams to ensure our brand image is consistently communicated and visually compelling. The ideal candidate is a strategic thinker with a proven fashion retail track record, a keen eye for design, a passion for storytelling, and a deep understanding of current industry trends.

Key Responsibilities:

Brand Visual Identity: Develop and maintain a solid and cohesive visual identity for the brand across all platforms, ensuring consistency in design elements, color schemes, and typography. Campaign Conceptualization: Lead the creative development of collection campaigns, collaborating with marketing and merchandising teams to align with business objectives while maintaining high creativity and innovation. Team Leadership: Manage and inspire a team of designers, photographers, and other creative professionals, fostering a collaborative and dynamic work environment. Art Direction: Provide clear artistic direction for photoshoots, videos, website wireframes, offline collaterals, store window designs, and other creative projects, ensuring alignment with brand aesthetics and messaging. Trend Analysis: Monitor industry trends, consumer behavior, and the competitive landscape to inform and guide the brand's creative direction. Collaboration: Work closely with cross-functional teams, including marketing, merchandising, and e-commerce, to ensure creative initiatives align with overall business strategies. Budget Management: Responsible for managing the creative budget, ensuring optimal allocation of resources for maximum impact.