The frontline marketing director will develop and manage marketing plans and innovation in partnership with our bottlers, marketing and ARTD community . This position will play a critical role in the annual joint business planning process, development of growth strategies, innovation, and digital. In addition, this role will manage relationships with brands, R&D, commercialization, assets, and other internal and external parties. We are looking for a highly strategic, collaborative, innovative and results-driven marketing leader with an entrepreneurial spirit, digital mindset, and exceptional communication skills. **What You'll Do for Us** + Leads the development and implementation of ARTD marketing strategies in collaboration with the botters in order to drive category growth. + Works to develop long-term customer relationships and has full ownership of senior level contact relationships to resolve and influence complex customer situations (franchisees & bottlers) + Deliver 'What' (Consumer and Industry Insights that put things into context), 'So What' (what it means to the brand & category) & 'Now What' (recommendations in how to apply to customers business). + Construct & Deliver annual marketing calendar that shape and contribute to long-term planning process. + Seek out and leverage internal tools and resources to support marketing strategies (e.g. via channel, asset and brand). + Lead key strategic meetings (e.g. Bottlers mothly meetings/ QBP.). + Identify and leverage marketing opportunities through consumer and shopper insights and linking to brand strategy. + Build and track portfolio strategy implementation, including new products and brands launches. **Qualification & Requirements** + Minimum Required: Bachelor's degree in Marketing/Business or equivalent education. MBA preferred. + 5+ years' business development experience in a consumer-packaged goods company, agency, or foodservice operator, preferably in both customer management and marketing roles or equivalent marketing leadership experience within the industry. + Advanced Strategic Thinking & Application + Ability to recognize, understand, and interpret consumer behavior, brand strategies, channel and customer needs while turning this knowledge into action and results + Previous marketing experience + Demonstrated personal leadership skills and influencing ability + Usage and analytical application of account performance data tools to support plans, opportunities, and stewardships + Effective oral and written communication skills with the ability to create persuasive selling stories. **Skills** Leadership; Results-Oriented; Sales Process; Influencing; Account Management; Customer Relationship Management (CRM); Sales Management; Forecasting; Marketing; Marketing Strategies; Pitch Presentations; Consultative Sales Management; Business Insights; Sales Forecasting; Communication; National Account Sales; Customer Service Management; Decision Making; Business Development; Negotiation Annual Incentive Reference Value Percentage:30 Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target. We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.