Location(s):

Brazil

City/Cities:

Rio de Janeiro

Travel Required:

Relocation Provided:

Job Posting End Date:

February 11, 2025

Shift:

Job Description Summary:

The frontline marketing director will develop and manage marketing plans and innovation in partnership with our bottlers, marketing and ARTD community . This position will play a critical role in the annual joint business planning process, development of growth strategies, innovation, and digital. In addition, this role will manage relationships with brands, R&D, commercialization, assets, and other internal and external parties.  We are looking for a highly strategic, collaborative, innovative and results-driven marketing leader with an entrepreneurial spirit, digital mindset, and exceptional communication skills.  

What You’ll Do for Us

Leads the development and implementation of ARTD marketing strategies in collaboration with the botters in order to drive category growth.Works to develop long-term customer relationships and has full ownership of senior level contact relationships to resolve and influence complex customer situations (franchisees & bottlers)Deliver “What” (Consumer and Industry Insights that put things into context), “So What” (what it means to the brand & category) & “Now What” (recommendations in how to apply to customers business).Construct & Deliver annual marketing calendar that shape and contribute to long-term planning process.Seek out and leverage internal tools and resources to support marketing strategies (e.g. via channel, asset and brand).Lead key strategic meetings (e.g. Bottlers mothly meetings/ QBP.).Identify and leverage marketing opportunities through consumer and shopper insights and linking to brand strategy.Build and track portfolio strategy implementation, including new products and brands launches.

Qualification & Requirements

Minimum Required: Bachelor’s degree in Marketing/Business or equivalent education. MBA preferred.5+ years’ business development experience in a consumer-packaged goods company, agency, or foodservice operator, preferably in both customer management and marketing roles or equivalent marketing leadership experience within the industry.Advanced Strategic Thinking & ApplicationAbility to recognize, understand, and interpret consumer behavior, brand strategies, channel and customer needs while turning this knowledge into action and resultsPrevious marketing experienceDemonstrated personal leadership skills and influencing abilityUsage and analytical application of account performance data tools to support plans, opportunities, and stewardshipsEffective oral and written communication skills with the ability to create persuasive selling stories.

Skills:

Account Management, Business Development, Business Insights, Communication, Consultative Sales Management, Customer Relationship Management (CRM), Customer Service Management, Decision Making, Forecasting, Influencing, Leadership, Marketing, Marketing Strategies, National Account Sales, Negotiation, Pitch Presentations, Results-Oriented, Sales Forecasting, Sales Management, Sales Process

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.